In this episode of the Keep it Controversial podcast, hosts Abigail Hakas and Jade Lombardo explore the impact of influencers on consumer behavior, primarily through overconsumption and microtrends. Reflecting on the rising trends of de-influencing and dupe culture, they attempt to unravel what ethical consumption truly entails in the age of online abundance.

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Our research for this episode was compiled from the following articles:

Influencer Marketing:
https://harvardpolitics.com/the-influencer-revolution/

https://www.prsa.org/article/the-power-of-influencer-marketing

https://influencermarketinghub.com/influencer-marketing-statistics/

https://www.vox.com/recode/23197348/tiktok-ad-sponcon-influencers

https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers

https://www.buzzfeed.com/natashajokic1/mikayla-nogueira-tiktok-mascara

Overconsumption:
https://www.teenvogue.com/story/were-getting-disillusioned-by-overconsumption-on-tiktok

https://www.facebook.com/business/news/insights/how-instagram-boosts-brands-and-drives-sales

Deinfluencers:
https://www.theguardian.com/lifeandstyle/2023/feb/22/the-sudden-dawn-of-the-deinfluencer-can-online-superstars-stop-us-shopping

https://www.forbes.com/sites/ariannajohnson/2023/03/08/rise-of-the-deinfluencer-growing-social-media-movement-challenges-influencers-and-consumerism/?sh=6efbc7e74a44

Music by Coma Studios on Pixabay