Deep Roots and Bright Futures with James Hook
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Deep Roots and Bright Futures with James Hook
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About this listen
James Hook is one of McLaren Vale’s most respected viticulturists and agronomists, known for his practical knowledge, innovative approach, and deep commitment to sustainable grape growing. As co-founder of DJ’s Growers, he works hands-on with vineyards across the region, helping growers restore and improve blocks, adopt new technologies, and prepare for the challenges of climate and market change.
He played a leading role in creating McLaren Vale’s Sustainable Winegrowing program, which became the model for Sustainable Winegrowing Australia, and today supports thousands of growers nationally. Recognised by WSET and IWSC as one of the global wine industry’s Future 50 leaders, James combines science, community, and storytelling to highlight the importance of how grapes are grown in shaping the wines we love.