Deep Roots - Young Blood - Global Reach: A Conversation with Greg Gaylord of Gaylord Hardwood Flooring
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About this listen
In this episode of The Country Club Podcast, host Diana Cassidy-Bush sits down with Greg Gaylord, owner of Gaylord Hardwood Flooring, to explore what it truly means to go away, come back home, and grow a global business from a small town.
After going away for school and gaining perspective beyond his hometown, Greg made the intentional decision to return—raising his family locally while continuing the legacy business his parents founded in 1985. What began as a small, family-run operation has grown into an internationally recognized hardwood flooring company, supplying custom floors to builders and homeowners across North America and beyond.
This conversation dives into leadership succession, craftsmanship, sustainability, and the power of relationships in building long-term success. Greg shares how staying rooted in core values, listening closely to clients, and making thoughtful, incremental improvements have allowed the company to evolve without losing its identity.
This episode is a reminder that success doesn’t always mean leaving—it can mean coming back, staying rooted, and building something meaningful that lasts.
Episode Timestamps
00:00 – 02:00 | Welcome to The Country Club Podcast & episode introduction
02:00 – 03:10 | The origins of Gaylord Hardwood Flooring (founded in 1985)
03:10 – 04:20 | Growing up in a family business & early lessons
04:20 – 05:30 | Choosing to carry the legacy forward
05:30 – 06:40 | Leadership challenges & growing in a competitive market
06:40 – 08:00 | Balancing tradition with innovation
08:00 – 10:10 | Building global reach from a small town
10:10 – 11:20 | The power of referrals & long-term relationships
11:20 – 12:45 | Featured projects & Netflix exposure
12:45 – 14:30 | Hardwood flooring trends: low maintenance & natural finishes
14:30 – 16:10 | Quality, sourcing, and what buyers should know
16:10 – 17:30 | Sustainability & the value of buying local
17:30 – 19:00 | Choosing to raise a family in the community
19:00 – 21:20 | The showroom renovation & creating an experience
21:20 – 22:45 | Family, business, and community connection
22:45 – 25:45 | Personal stories & family moments
25:45 – 28:15 | The legendary company limo story
28:15 – 30:45 | Final reflections & closing thoughts
Notable Quotes
- “You don’t have to leave home to build something exceptional.”
- “Innovation doesn’t always mean big breakthroughs—it’s about getting better every day.”
- “People want their floors to look like wood again, not a piano.”
- “There’s nothing more sustainable than buying local and building to last.”
- “Referrals come from relationships, not transactions.”
Key Takeaways
- Legacy businesses thrive when core values stay intact—even as markets change
- Global success can grow organically through trust, referrals, and consistency