Deep Dive Special: The Super Bowl and Bitcoin
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Deep Dive Special: The Super Bowl and Bitcoin
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About this listen
The relationship between the Super Bowl and the cryptocurrency industry has evolved from early infrastructure experiments to a massive speculative marketing bubble followed by a period of quiet integration. While the 2022 “Crypto Bowl” featured high-priced celebrity advertisements from platforms like FTX and Coinbase, the subsequent market crash led to a total disappearance of digital asset commercials in favor of Artificial Intelligence firms by 2026. However, the technology has matured into a functional backend utility, powering the event through NFT-based ticketing and high-volume decentralized prediction markets. This transformation highlights a shift from flashy, consumer-facing hype toward invisible infrastructure and the financialization of broadcast content. Legal fallout from failed endorsements and strict NFL advertising regulations have further moved the industry away from the spotlight and into a more regulated, technical role. The team chronicles this twelve-year journey, marking the transition of digital assets from a cultural novelty to a permanent fixture of sports commerce.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bitcoinnewsdigest.substack.com