This week's Misfit Entrepreneur is Bob Bush Jr. As a senior investment executive with over $30 billion in global transactions under his belt, Bob has done business around the world—from New York to Nairobi, from Beijing to the Middle East.

But what makes him truly special is how he's brought his Wall Street expertise into the world of impact-driven entrepreneurship as the co-founder of Mutombo Coffee. Partnering with Hall of Famer Dikembe Mutombo, Bob is building more than a coffee company—he's creating a global movement around ethical sourcing, circular economies, and sustainable investing.

I'm excited to dig into how values and profit can go hand in hand, what it takes to scale a business across continents, and why risk might be your best teacher.

www.mutombocoffee.com/​

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GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS!

After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules.

Here is what you will learn in The Misfit Code:
✔ The patterns that show up over and over — no matter the industry
✔ The execution behaviors that separate builders from talkers
✔ How top performers make decisions when certainty doesn't exist
✔ The truth about momentum, discipline, and follow-through
✔ Why most advice sounds good — but fails in the real world

WWW.MISFITENTREPRENEUR.COM/TRUTHS

Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

Hello Misfit Entrepreneurs! Welcome to another edition of "Lessons for Hannah!"

Many years ago, I introduced a new format that alongside our regular episodes called "Lessons for Hannah." Hannah is my daughter and one of the main inspirations for the Misfit Entrepreneur. I wanted to have a place where she could go and learn from her daddy and his Misfit friends throughout her life….even after I am gone. If you haven't listened to the first episode of "Lessons for Hannah," I urge you to as it gives some more background and tells the amazing story of how Hannah came to be in our lives.

Lessons for Hannah are short, very useful, and sometimes comical lessons, that I want to share with you and give to Hannah to help in your lives. Because I want Hannah to have these for her life, I'm going to speak as though I am talking directly to her. These episodes are a lot of fun and if you think there is a lesson that we should include in these episodes, please don't hesitate to send it over to us at support@misfitentrepreneur.com. We'd love to share it.

Show Sponsors:

GET YOUR FREE COPY OF THE MISFIT CODE - 21 UNCOMFORTABLE TRUTHS FROM 450+ WORLD CLASS ENTREPRENEURS!

After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules.

Here is what you will learn in The Misfit Code:
✔ The patterns that show up over and over — no matter the industry
✔ The execution behaviors that separate builders from talkers
✔ How top performers make decisions when certainty doesn't exist
✔ The truth about momentum, discipline, and follow-through
✔ Why most advice sounds good — but fails in the real world

WWW.MISFITENTREPRENEUR.COM/TRUTHS

Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

This week's Misfit Entrepreneur is Nate Woodbury—CEO of Be the Hero Studios, YouTube strategist to over 60 successful channels, and the genius behind one of the most practical and scalable YouTube lead generation systems out there.

Nate has mastered the science of turning YouTube search into a pipeline of high-quality leads for coaches, consultants, and speakers. But he doesn't just talk strategy—he implements it through a done-for-you system backed by a team of 35 experts. Whether you're trying to build a personal brand, become a thought leader in your niche, or simply want to grow predictable income from your content, Nate's Leaf Strategy and SEO framework can help you dominate search—on YouTube, Google, and even AI platforms like ChatGPT.

And I want to squeeze every piece of advice from him and break down how YouTube can be your #1 lead source, why search beats viral strategies for most businesses, and what it takes to become the go-to expert in your niche in as little as four months.

TheLeafStrategy.com
BeTheHeroStudios.com

Show Sponsors:

Entrepreneurs, what if there was a way to know you were hiring the best salespeople to drive your business? How much would that help your success? Well, with SalesDrive's DriveTest, you can! Drive is composed of three non-teachable traits shared by all top producers: Need for Achievement, Competitiveness, and Optimism. You can get a FREE DriveTest assessment to help you in your hiring efforts at www.MisfitEntrepreneur.com/SalesDrive

5 Minute Journal: www.MisfitEntrepreneur.com/Journal