Data, emotion, and design: Walmart’s private brand playbook
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Data, emotion, and design: Walmart’s private brand playbook
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About this listen
Can private labels be brands people actively seek out? Walmart SVP Courtney Carlson explains how data, emotion, and design come together to build preference, not just parity.
What you’ll learn
- A practical framework for measuring what matters across digital funnels, SEO, reviews, and store performance
- When to trust common sense and human stories alongside analytics
- How a “branded house” approach turns private label into a reason to choose Walmart
- Using influencer immersion and product page excellence to drive conversion
- Culture as a brand tool: simple rituals, curiosity, and clear expectations that scale leadership
- Portfolio choices that balance core, trend, and price architecture without chasing national-brand equivalents
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