Data Rich But Insight Poor? - Ask "Why?", Not Only "What?" cover art

Data Rich But Insight Poor? - Ask "Why?", Not Only "What?"

Data Rich But Insight Poor? - Ask "Why?", Not Only "What?"

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 Peter Rodriguez and Mike Farrell discuss why many organizations are data rich but insight poor. They talk about the importance of overcoming the superficial approach to research in order to get to real insight that can drive consumer-centric strategy.

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.