Solo episode with Bruce Sinclair, the host of the show, discussing data-driven value creation for tech & software companies and data-driven product expansion with fintech for traditional companies.

Product expansion driven by proprietary primary customer data excerpt: When architected correctly, smart products yield proprietary primary customer data that can be used to drive low-risk product expansion.  Like Tesla, your company can also offer insurance and other high-margin, competitively priced products that precisely fit each customer’s needs.

Smart digital value creation for tech and software companies excerpt: Smart digital transformation can be applied to any company, but the type of company determines the specific tools needed for implementation.

In this episode, Bruce discusses:

• Using smart digital to understand who your customers are and what they need.
• How to use proprietary primary customer data to underwrite fintech products like insurance.
• Case study of Tesla Insurance.
• How smart digital transformation is applied differently to traditional companies, tech companies and software companies.
• The importance of value sims and how they are used.

Related links you may find useful:

• Article 1: Smart Digital Value Creation for Tech and Software Companies
• Article 2: Product Expansion Driven by Proprietary Primary Customer Data
• LinkedIn newsletter containing these and future articles
• Season 1:Related episodes 
• Season 2: Episodes and show notes
• Season 2 book: The Private Equity Digital Operating Partner
• Season 1 book: IoT Inc
• Training: Smart  digital transformation certification