Data-Driven Fan Engagement at Scale - Damian Arbuckle, NASCAR cover art

Data-Driven Fan Engagement at Scale - Damian Arbuckle, NASCAR

Data-Driven Fan Engagement at Scale - Damian Arbuckle, NASCAR

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Damian Arbuckle from NASCAR shares insights on consumer intelligence, seat pricing models, fan lifecycle marketing, and building data capabilities across 15 tracks. Show notes - https://sportsgeekhq.com/439

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.