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Dare to Launch

Dare to Launch

By: Jeff Walker
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About this listen

I'm Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I've been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what's working – and what's not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.Copyright Internet Alchemy Economics Marketing Marketing & Sales
Episodes
  • This Is What Launchlife Looks Like – With Emma And Eleanor From The Reconnected
    Dec 30 2025

    It's the time of year when folks are getting excited about the goals they want to hit next year. And while having goals is awesome…

    When you set a goal that feels really big, it can drain the energy out of you – the finish line seems so far away… a little too out of reach.

    But before you start setting your sights on lower, more "realistic" targets, here's something I've noticed…

    Most of the time… those big, far off, audacious goals aren't as distant as people think.

    And this clip from Dare to Launch – where Emma and Eleanor from The Reconnected share their "Launch Life" – is a great example.

    ("Launch Life" is the term we use in our community to describe your dream life – the ability to run your business so it fits your life and goals, rather than the other way around.)

    Because while Emma and Eleanor share plenty of pinch me moments that often seem like far off dreams – international travel, holidays, financial freedom…

    What I want you to pay attention to is how they made it happen…

    They didn't change their business, their mission, or their clients… they built their dream life by evolving how they served their people.

    That's why I want you to check out this clip.

    Because whatever goals you're shooting for in 2026 – more freedom, more income, a bigger purpose…

    … you might find they're closer than you think.

    - - -

    Dare to Launch Free Bonuses found at: https://getyoulaunched.com



    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

    - - -

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show More Show Less
    7 mins
  • These Taco Questions Unleashed The Business Genius of Mike Michalowicz
    Dec 23 2025

    Every episode of Dare to Launch features a taco break – quick-fire questions to keep things fun.

    As you might have guessed, most of these questions revolve around Mexican food. But we also toss in the odd curveball or two.

    Here's why – fun, unexpected questions often get genius answers you'd never have gotten otherwise.

    This clip with Mike Michalowicz is a great example.

    One minute, we're having the "hard vs. soft shell" debate…

    (Actually, there is no debate – it's always soft shell. 😀)

    … the next, he's sketching out how he'd build an unstoppable team to grow his imaginary taco truck business, including:

    • The first place he'd go to find new team members

    • The subtle, intangible behaviors he'd look for before hiring anyone

    • The "Escamole / Van Halen" trick he'd use to help him identify the best of the best

    … and more.

    This taco break is fun… and way more valuable than I thought it would be…

    - - -

    Dare to Launch Free Bonuses found at: https://getyoulaunched.com/



    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

    - - -



    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show More Show Less
    10 mins
  • The Difference Between "They're Never Going To Buy" And "Heck Yeah… This Is A Sale!"
    Dec 16 2025

    The difference between "they're never going to buy" and "heck yeah… this is a sale!" is night and day…

    That's what Chris said in this clip from Dare to Launch and he's right on the money – especially when it comes to getting that all-important first sale…

    A quick win flips a switch – it shuts down your inner critic and boosts your confidence – making a second, third, and fourth "yes" even more likely.

    By the time you get chance to overthink… you're already on a roll – and racking up sales.

    Many folks miss out on these wins – not because they're using bad strategies…

    They do it by filling their heads with negative stories and expectations before they even start.

    (Yep… this is one of those "mindset" things.)

    So let's get into what actually creates momentum – and how you can get more of it… fast!



    - - -

    Dare to Launch Free Bonuses found at: https://getyoulaunched.com/

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

    - - -

    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week's show, don't forget to hit the "follow" button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show More Show Less
    10 mins
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