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Dare to Launch

Dare to Launch

By: Jeff Walker
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About this listen

I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.Copyright Internet Alchemy Economics Marketing Marketing & Sales
Episodes
  • Turn a Simple Post Into Marketing Gold (and 13.8M Impressions)
    Sep 23 2025

    What if I told you that – in just a few seconds – you could create a piece of content that could generate millions of impressions and thousands of comments from your target audience?

    Pretty cool, right? But wait, it gets even better…

    Because this content can also give you valuable insights you can use to make your marketing more powerful and your future offers more attractive.

    In this episode of Dare to Launch, Rachel Miller shares how one simple post generated 13.8M impressions and 42,000 comments in just 72 hours.

    And this is more than just vanity metrics… it’s what those 42k comments revealed that’s really exciting…

    Because the comments were filled with deep, meaningful insights from her target audience – people self-identifying with her community.

    In just three days, the post turned into a focus group of 42,000 of her perfect customers – telling her exactly what they want, what they care about, and what their big struggles are.

    Even better, people were tagging friends – new prospects – who were a perfect fit for Rachel’s offers.

    Just from a single post.

    Rachel also shows you how to create a similar post, and she gives you a word-for-word template you can use today to start building your own “focus group” – so you can use your post to discover what your audience really cares about.




    - - -

    Dare to Launch Free Bonuses found at: https://getyoulaunched.com

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

    - - -



    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

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    14 mins
  • Discover Your High-Ticket Offer, Hidden in Plain Sight
    Sep 16 2025

    This is probably one of the most actionable episodes ever of Dare to Launch.

    Because Bari Baumgardner walks you through a 10,000-foot strategy for creating a high-ticket funnel that takes your ideal customers from:

    “Wait, you can do that?” to “I could do that…” to “I have to do that!”

    What’s great about Bari’s approach is that you don’t need to create a new course or program…

    Instead, this is about depth – giving your audience an opportunity to go deeper with you, so they actually master what you teach.

    If you already have a course – or even just an idea for one – Bari shows you how to turn it into a richer, deeper experience – and a premium, in-demand offer.

    And she really walks you through how to do it – including the “3 x 3” system many big names (including me) use to make high-ticket offers.

    This is a super valuable and actionable episode.




    - - -



    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/

    - - -



    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show More Show Less
    10 mins
  • For More Sales, Make a Bold Offer
    Sep 9 2025

    If you think you’re selling knowledge, think again…

    Knowledge is everywhere. And it’s free. Podcasts, YouTube, blogs… answers are just one Google search or ChatGPT conversation away.

    So what are we really selling?

    Our framework. Our approach. Our way of doing things. And while that might sound simple, it’s not easy…

    Because that’s where fear often kicks in.

    When someone says “no thanks” to your offer, it’s not just a simple “no”…

    … they’re saying “no” to your personal approach… your ideas… your take… and your voice. And that stings a little.

    (OK, it stings a LOT.)

    That’s why so many people start diluting what they do.

    They try to please as many people as possible, add extra “stuff,” and get advice from anyone and everyone…

    Until their offer is a watered-down version of what made it powerful in the first place.

    But the only way your work cuts through the noise is if you stop trying to please everyone and lean into what makes it yours.

    That’s when your real voice comes out.
    That’s when you start attracting the right people – and more of them.
    And that’s when your offers become so desirable they practically sell themselves.

    That’s exactly what Chris, Dan, and I unpack in this clip from Dare to Launch…



    - - -

    Want to launch or grow your business – faster?

    Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/

    - - -



    Hear more from Jeff Walker on…

    YouTube: http://www.youtube.com/@productlaunch

    Instagram: https://www.instagram.com/jeffwalkerco

    Threads: https://www.threads.net/@jeffwalkerco

    Resources Referenced in the episode:

    Got a question for us?

    Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

    THANKS FOR TUNING IN!

    If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

    Think you know someone who would enjoy this episode? Do them a favor and share it with them.

    Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    Show More Show Less
    7 mins
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