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Dance Principals United: Dance Studio Growth & Marketing Podcast

Dance Principals United: Dance Studio Growth & Marketing Podcast

By: Amanda Barr & Rebecca Liu-Brennan: Dance Studio Coaches & Growth Experts
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About this listen

Do you want to grow your enrolments, make more profit, and find the time in your business to focus on the things that you love? Join hosts Amanda Barr & Rebecca Liu-Brennan as they share the secrets of their Million Dollar Dance Studios. On this weekly podcast, you will get practical, actionable tips how how to grow the BUSINESS of your Dance Studio.Dance Principals United Art Economics Entertainment & Performing Arts
Episodes
  • The Trick Trap: What Judges Really Think (And Why It Matters For Your Dancers) - Studio Owner Tips
    Feb 11 2026

    This one's a big conversation.

    Bec sits down with Cara Dixon from Relative Motion to talk about something we're all feeling… but maybe not saying out loud.

    The tricks.
    The extremes.
    The Instagram pressure.
    The comp cycle that just keeps escalating.

    We love seeing dancers achieve incredible things. We love excellence. But at what point are we pushing bodies beyond what's safe… for a trophy that won't even make it onto a resume?

    Cara shares her journey from professional performer and faculty teacher to creating Relative Motion — a colour-based strength and alignment system that helps dancers actually understand their technique (instead of just forcing their bodies into shapes).

    And wow… this conversation goes deep.

    If you've ever felt stuck between:

    Wanting your dancers to win

    Wanting parents to be happy

    Wanting to protect growing bodies

    And wanting to prepare kids for real careers…

    This episode will feel like a breath of fresh air.

    💛 Inside this episode:

    • Why just because a dancer can do a trick… doesn't mean they should
    • The long-term damage that can happen when alignment is off (even by an inch)
    • What judges really struggle with when it comes to choreography vs technique
    • Why competition wins don't equal career preparation
    • The importance of pelvic alignment (yes, we go there!)
    • How to break bad muscle memory — even in older dancers
    • Why teacher training is the real game-changer in studio growth
    • How to lead with boundaries in a highly competitive environment

    There's so much honesty in this one. And so much permission to think differently.

    If you've been feeling the pressure of "more tricks, younger, higher, faster" — this conversation will ground you again.

    And if you're coming to Expo this year, Cara will be there teaching — and you'll definitely want to experience Relative Motion in person.

    Have a listen and let us know what lands for you 💛

    https://danceprincipalsunited.com/dpu-tribe/

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    26 mins
  • Making Enrolment "Stupid-Easy" For Your Dance Studio In 2026
    Feb 4 2026

    School holidays are done, the kids are back at school… and if you're anything like us, you're equal parts relieved and READY.

    In this episode, Amanda and Nath chat about how to squeeze a bit more magic out of that January/Feb enrolment momentum, even if you feel like you've "missed the window" (spoiler: you haven't).

    If you've got inquiries sitting in your inbox, ex-students in your database, or a few classes that are looking a bit… empty, this one's your gentle kick up the bum to do a quick enrolment push that actually works.

    Episode Highlights:

    • Your database is a pot of gold. Cold leads, warm leads, ex-students - don't waste it.
    • Keep emails short + punchy. Parents are time-poor and skimming everything.
    • Use "you're not too late" messaging to remove that big mental barrier.
    • Make the call-to-action frictionless: "Reply YES" beats "fill in this 12-step form."
    • Follow up more than once (like… 5–6 times) and across different channels.
    • Pick up the phone! Calls + texts can convert fast when parents finally have headspace.
    • Check your basics: website timetable, contact links, IG bio links (no "2024 timetable" please 😭).
    • Use your community + ask for referrals (personal 1:1 convos work best).
    • Bonus: Google reviews can be an easy "quiet enrolment booster" too.

    🎧 Listen in and choose just ONE thing to implement this week, then give it an hour and watch what happens!

    https://danceprincipalsunited.com/dpu-tribe/

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    30 mins
  • "We Were Ready to Quit..." - How This Regional Dance Studio Turned Everything Around
    Jan 21 2026

    What do you get when you mix a cyclone, a lost hot pink suitcase, and two powerhouse studio owners in outback Queensland? One heck of a podcast episode!

    This week, Bec travels (via bumpy plane and shed-sized airport) to Moranbah to visit the amazing duo behind Pulse Performing Arts - Bek and Kat. What started as a prize visit for their Open Week success turns into a hilarious and heartfelt deep dive into regional studio life.

    They talk about...

    • Getting stuck in a literal cyclone (with no clothes!)
    • What it's really like living and running a studio in a rural town
    • Why they were ready to close their doors - and what changed everything
    • The challenges of staffing, student retention, and community perception
    • How they tripled class numbers with zero local dance competition
    • The power of community (and how they built one beyond their postcode)
    • Mindset shifts that turned them from teachers into business owners

    If you've ever felt isolated in your studio journey, this one's for you. Regional or not, you'll walk away with fresh perspective, a good giggle, and maybe even a new plan.

    🎁 Special Offer: Love what you're hearing? Podcast listeners get 2 weeks free in the Dance Principles United Tribe: https://danceprincipalsunited.com/dpu-tribe/

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    34 mins
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