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Dance Principals United: Dance Studio Growth & Marketing Podcast

Dance Principals United: Dance Studio Growth & Marketing Podcast

By: Amanda Barr & Rebecca Liu-Brennan: Dance Studio Coaches & Growth Experts
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About this listen

Do you want to grow your enrolments, make more profit, and find the time in your business to focus on the things that you love? Join hosts Amanda Barr & Rebecca Liu-Brennan as they share the secrets of their Million Dollar Dance Studios. On this weekly podcast, you will get practical, actionable tips how how to grow the BUSINESS of your Dance Studio.Dance Principals United Art Economics Entertainment & Performing Arts
Episodes
  • Turning Dance Parents into Lifelong Studio Fans
    Nov 20 2025

    Pack your bags (mentally at least!) and join Amanda and Bec in this special episode recorded straight from sunny Fiji. While they were technically on a business trip (promise!), scouting the perfect venue for next year's Studio Growth Club retreat, they walked away with a whole lot more than tan lines and cocktail reviews.

    This episode is a deep dive into the magic of unforgettable customer service: from 5-star resort treatment to small surprises that make a big impact back at your studio.

    Here's what we chat about:

    • The real reason we were sipping champagne in adults-only zones (spoiler: it was research!)

    • What resort service taught us about first impressions in your studio

    • The power of surprise and delight (and how a $5 coffee can be worth $50K)

    • Why daily debriefs could be your studio's secret weapon

    • Clever little ideas to make your studio parents feel truly seen

    • Our favourite example from a Studio Growth Club member going the extra mile

    • How to create VIP vibes on a not-so-VIP budget

    • A sneak peek at our FIRST EVER international retreat

    It's warm, it's honest, and it'll get you thinking about how you treat your studio families in a whole new way.

    PS: Thinking about joining Studio Growth Club? Now's the perfect time. Applications are open, and you might just find yourself sipping cocktails with us in Fiji next year...
    Apply here: https://danceprincipalsunited.com/studio-growth/

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    21 mins
  • Christmas Events That Will Fill Your Dance Studio (Even Mid-Crazy Season)
    Nov 12 2025

    It's Christmas season, which means... absolute mayhem for studio owners!

    But before you skip that local tree lighting or Santa parade, you need to hear why Bec says these events are studio gold.

    In this festive (and slightly frantic) episode, Amanda and Bec dive into:

    • Why Bec runs nine shows and still makes time for Christmas gigs
    • How she turns parades into powerful marketing events
    • What to sell at your stall (hint: light-up wands & dance gift vouchers!)
    • How to keep your preschoolers safe and sane in big outdoor events
    • Genius follow-up systems that actually convert leads
    • Why not every costume is a good fit for a public event (yep, we said it!)
    • Amanda's slight obsession with all things tinsel

    If you've ever wondered whether those community events are worth the stress, this one's for you.

    Special Offer: Want to kickstart 2025 with more support? Studio Growth Club applications are open now! Click here to apply and get prepped to soar next year: https://danceprincipalsunited.com/studio-growth/

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    32 mins
  • Comp Hangovers & Trophies in the Bin: Real Talk About Dance Comps For Studio Owners
    Nov 5 2025

    Comp season is over, and Bec and Amanda are feeling every bit of that comp hangover! This week on the pod, they're deep-diving into everything that worked (and didn't) during a jam-packed competition season. From massive days and prop-hauling trucks to awkward award ceremonies and cranky comp staff, they spill it all.

    This is a must-listen for any studio owner navigating the wild world of comps, whether you're all-in or dipping a toe.

    Here's what you'll hear:

    • Why comp burnout is real (for you AND your families)
    • How Bec handles solo comps and keeps it scalable
    • The awards drama: participation ribbons, photo ops, and who really wants the trophy
    • Why some comps win at studio-owner experience (hello, Panadol packs!)
    • Tales of dressing room nightmares, cranky ticket ladies, and judging chaos
    • How costume choices can totally shift the tone of your routine
    • Tips to make comps a better experience for everyone involved

    Plus, they share practical, heartfelt ideas to help comp organisers lift their game (seriously, every comp director should listen to this).

    Want to feel less alone in the madness of comp life? Hit play, have a giggle, and know we've all been there.

    PODCAST EXCLUSIVE: Grab your 2 weeks FREE in the Tribe! If you loved this ep, come hang out with Amanda and Bec in the DPUnited Tribe. Click here to join the community that gets it: https://danceprincipalsunited.com/dpu-tribe/

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    1 hr and 1 min
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