What separates a business that survives from one that truly thrives? In this episode of DO GOOD X, hosts Kimberly Daniel and Stephen Lewis reunite with Rachel Wilson, Founding Partner of Project Wellspring. She is a seasoned operations and capital access strategist who shares what genuine financial health for entrepreneurs looks like. Rachel challenges founders to move beyond a scarcity mindset and align sustainable business decisions with a deeper sense of purpose. From structuring your company correctly and staying tax-smart to leveraging a self-directed IRA and building purpose-driven capital, this episode is a masterclass in building wealth that lasts and actually matters.

What You Will Learn in this Episode:

✅ Financial health for entrepreneurs starts with purpose, not profit. Rachel explains how defining a clear mission protects founders from chasing trends, mismanaging assets, or losing sight of the long game in sustainable business growth.

✅ The most overlooked operational systems for founders are the ones that seem boring: legal structure, small business tax strategy, and proper financial tracking. Getting these right early prevents costly mistakes that derail even profitable businesses.

✅ Entrepreneur wealth building is an intentional practice. From setting up a self-directed IRA as a solopreneur to consulting a wealth advisor for entrepreneurs, Rachel outlines accessible first steps to building wealth that reflects your values.

Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

TIMESTAMPS:

00:00 Meet Rachel Wilson, capital access strategist and founder of Project Wellspring

03:48 Rachel redefines entrepreneur wealth building through the lens of purpose and faith-driven intention

09:33 The difference between paper profit and true financial health for entrepreneurs

17:50 How missing operational systems for founders create financial stress and instability

27:10 Resource Roundup: self-directed IRA, donor-advised fund, and wealth advisor for entrepreneurs tools

34:55 Rachel answers the "Off the Cuff" questions

37:16 Rachel reflects on how her faith guides her leadership and the decisions she makes in a purpose-driven business

38:15 Rachel's final wisdom: embrace an abundance mindset because equitable funding and capital are far more accessible than founders believe

KEY TAKEAWAYS:

💎 Your legal and tax foundation determines your financial ceiling. Rachel urges every founder to prioritize a sound business structure and to work with a qualified accountant and attorney before making any major startup financial decisions.

💎 Abundance thinking fuels better capital decisions. Rachel challenges founders to reject scarcity mindsets and recognize that equitable funding and non-dilutive funding opportunities are far more accessible than most realize.

💎 Purpose-driven capital is not just a concept. It is a strategy. When founders align their business profitability goals with a philanthropic vision, tools such as donor-advised funds and intentional tax planning become part of a coherent wealth strategy that benefits both the entrepreneur and the broader community.

ABOUT THE GUEST:

Rachel Wilson is an operations and capital access strategist with over a decade of experience spanning automotive, healthcare, technology, and consumer products. Having raised and managed over $100M in venture and non-dilutive funding, she architects governance models that drive sustainable growth across sectors.

Her work bridges philanthropic, private, and public networks to create equitable funding pathways for underrepresented founders—from WNBA stars to tech entrepreneurs....

Wealth gap solutions take center stage as Ray'Chel Wilson, founder of For Our Last Names, shares her journey from educator to FinTech entrepreneur in this episode of DO GOOD X. Wilson addresses the staggering reality that 60% of minorities have no assets. In contrast, the racial wealth gap costs the U.S. economy $2.1 trillion. Wilson explores financial literacy, healing from financial trauma, and accessing capital-raising resources for underrepresented founders. She offers practical tips on entrepreneurship, finding the right funding, and leveraging government resources. Learn how wealth building requires both individual and institutional solutions as she discusses her Black Wealth Freedom Series books and the power of education around financial literacy and generational wealth.

What You Will Learn in this Episode:

✅ How to address the racial wealth gap by understanding that 60% of minorities have no assets.

✅ Proven capital raising tips for entrepreneurs, including practicing your pitch in the mirror with feedback, maintaining resilience through rejection, and identifying the right funding sources.

✅ Resources available for solo tech founders and minority entrepreneurs, including U.S. Small Business Administration programs, philanthropic accelerators like DO GOOD X, and how to leverage your current job as your first investor in your entrepreneurial journey.

Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

TIMESTAMPS:

00:00 Wealth gap solutions and Ray'Chel Wilson's mission to close the racial wealth gap

02:53 Data reveals 60% of minorities lack assets and the $2.1 trillion cost of the wealth gap

04:27 Finding your voice as a black woman entrepreneur and matching business funding to your needs

06:12 Healing financial trauma and connecting individuals to ethical financial professionals

07:21 Capital raising tips for entrepreneurs, including mirror practice and resilience strategies

11:26 Resources for solo tech founders through SBA, nonprofits, and your job as first investor

KEY TAKEAWAYS:

💎 The wealth gap requires dual solutions: healing financial trauma through education while connecting people to non-predatory financial professionals for real estate, investing, and sustainable wealth building throughout their wealth journey.

💎 Capital raising success demands intentional practice with feedback, resilience through rejection, and celebrating wins within your means without overspending, which supports core financial literacy principles for long-term success.

💎 Non-technical entrepreneurs can build successful FinTech companies by deeply understanding the problem, maintaining passion, and recruiting skilled partners who share your mission to close the gender wealth gap and serve underserved communities.

ABOUT THE GUEST:

Ray'Chel Wilson, a changemaker closing the gender & racial wealth gaps, is based in Tulsa, Oklahoma's Black Wall Street. As a Teach for America alumna, the challenges faced by Ray'Chel's scholars inspired her to become a 2x founder - CEO of "Raise the Bar Investments" and of the upcoming "ForOurLastNames" app. Ray’Chel’s education workbooks, personalized curriculum, and keynote speaking have reached seven countries. After paying off her student loans with her investment profits - over 300% gains in under two years, y’all - Ray'Chel Wilson dedicated her life to teaching financial literacy & value-based investing. Currently, Ray’Chel serves as Treasurer of the United Nations Association of Eastern Oklahoma, highlighting her cross-national approach to empowering better “money moves.” With an Investment Management specialization from the University of...

Are you underpricing your way to business failure? Hosts Kimberly Daniel and Stephen Lewis tackle the critical topic of pricing strategies that separates thriving entrepreneurs from those barely surviving. This episode of DO GOOD X reveals why so many founders leave money on the table and how pricing psychology affects your bottom line. Discover the science and art behind finding your sweet spot, whether you're selling products or services. Learn from real social entrepreneurs who transformed their businesses by understanding profit margins, negotiating wholesale pricing, and implementing pricing experimentation. If you've ever wondered whether you're charging too much or too little, this conversation offers practical frameworks for sustainable business growth and long-term profitability.

What You Will Learn in this Episode:

✅ How to identify if your pricing strategy is causing burnout by forcing you to overwork and over-deliver just to keep your business afloat, and what signs indicate your prices are either too low or too high for sustainable business growth.

✅ The essential elements of effective pricing for entrepreneurs, including understanding your actual costs, evaluating the value-based pricing of outcomes you create for customers, and determining if your pricing supports paying yourself and building a team.

✅ Practical pricing experimentation techniques used by successful social entrepreneurs, from leveraging wholesale pricing to reduce costs, to creating B2B versus B2C pricing models that match what your customers are willing to pay.

Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.

TIMESTAMPS:

00:00 Pricing challenges that determine whether entrepreneurs survive or thrive

03:26 Core elements of sustainable pricing strategy including costs and customer value

04:21 Evaluating pricing and knowing your costs, experimenting with prices

07:59 Competitive pricing example: entering markets with lower prices as a strategy

09:35 Real founder stories: Kit's wholesale pricing discovery and cost reduction tactics

12:31 Final thoughts on pricing experimentation as a learning journey for your business

KEY TAKEAWAYS:

💎 Pricing isn't fixed forever. As the economy shifts, inflation rises, and your business evolves, regular price adjustments are essential. Think of your pricing as an ongoing experiment, continuously refining it based on market conditions and customer feedback.

💎 Understanding the complete cost structure beyond just production is critical. Factor in your time, energy, supply chain expenses, and delivery costs. Many founders fail because they don't account for operational expenses when setting their profit margins.

💎 Industry patterns matter, but so does differentiation. Research what competitors charge in your sector, but don't be afraid to price strategically lower to enter markets or higher when offering environmentally responsible products that create additional value for conscious consumers.

RESOURCES MENTIONED:

DO GOOD X - Website

DO GOOD X Start Up Accelerator

DO GOOD X - LinkedIn

Connect with Hosts:

Kimberly Daniel LinkedIn