DMS014: How to research what is working for your competitors
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DMS014: How to research what is working for your competitors
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About this listen
This week's key takeaway:
How to research what is working for your competitors - with Ben Fewtrell
Episode intro:
If you want to succeed in business, you can't operate in a vacuum. You've got to pay attention to your competitors in the marketplace and understand what's working for them.
Don't be scared. No one is suggesting you should copy everything from your competitors, but there are lots of little things you can do to track competitor activity and draw inspiration from it. By the end of this episode, Ben will tell you how he does it.
In this week's episode you will learn:
- The difference between leveraging and copying
- How to list your competitors
- Why joint ventures are a good idea
- How to track competitor social media
- How to utilise google's keyword planner
- How to track competitor PPC ads
- Why you should engage with competitor content
- Facebook tracking pixels explained
Show links:
- Need expert advice on your digital marketing? Go to https://digitlc.com.au/
- Join our Facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork
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