This week's key takeaway:

The power of video - with Ben Fewtrell

Episode intro:

Video transforms the way you interact with audiences. Did you know that 85% of businesses use video as a marketing tool?

The importance of video to social-media algorithms cannot be overstated. EVERY digital-marketing plan should include video.

If you're not making video content, now's the time to start! Even if you are making video content, there are a multitude of tips from Ben that will help you drive leads and make sales.

In this week's episode you will learn:

• How video can increase conversion rates on your landing page
• The optimum video quality
• How the social media platforms are favouring video
• Why audio quality is the most important factor for your video
• How you can make effective video content without being in front of the camera
• Jump-cutting explained
• How to prepare customer videos
• Is it worth using a DSLR and a videographer?
• How to repurpose your video as other content
• How to incorporate video into the sales process

Show links:

• Need expert advice on your digital marketing? Go to https://digitlc.com.au/
• Ben's recommended website: http://www.answerthepublic.com
• Join our Facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork