This week's key takeaway:

Mastering the Blogosphere - with Ben Fewtrell

Episode intro:

Some people think blogging peaked in the early 2000s but they are WRONG! This is one of the most powerful and cost-effective marketing tools you can use. And don't be thinking your business is different and doesn't need a blog, or that what you're doing isn't interesting enough to blog about... because it most certainly does. Every business can benefit from a blog, but maybe you haven't found the right strategy yet?

By the end of this episode, Ben will have given you all the tools you need to write and promote a blog that drives leads and sales for your business.

In this week's episode you will learn:

• The system to find the right blog titles
• How blog posts are fundamental to lead nurturing
• How blog posts can deliver massive amounts of organic traffic
• Why blogs can be better value for money than Google Ads
• The power of guest blogging
• How a blog can open the door for public engagements
• Why it's worth going the extra mile to ensure spelling and messaging is correct
• How search-engine keywords can be incorporated into your blog
• How detailed you need to be
• The importance of a content calendar
• How to turn an interview transcription into a blog article
• How to use other people's blogs to improve yours
• How to split up a blog into 'scannable' chunks

Show links:

• Need expert advice on your digital marketing? Go to https://digitlc.com.au/
• Understand the keywords you need to add to your blog with: http://www.answerthepublic.com
• Join our Facebook group: https://www.facebook.com/groups/digitalmarketingsuccessnetwork