DIY vs. Hire Out: Setting Up Your Small Business Email Channel
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DIY vs. Hire Out: Setting Up Your Small Business Email Channel
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About this listen
Setting up an email channel for your small business can feel daunting, but it doesn’t have to. In this episode, I share a step-by-step checklist that makes it clear which tasks you can confidently tackle yourself and which are smarter to outsource. From choosing the right ESP and writing a welcome sequence to buying a domain, setting up automations, designing templates, and tracking analytics, you’ll learn exactly what falls under the DIY column and where it’s worth bringing in expert help, without breaking your budget.
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