Welcome to Digital Beach, the podcast where we explore the world of successful digital marketing. I'm your host, Dana Kerigan, and in this episode, we're joined by Dorann Joiner, the owner of A Design By Dorann, a highly successful wedding and event planning service.

Dorann is a local business owner who has mastered the art of social media to grow her brand and connect with her audience. In this conversation, we'll dive into her strategy for building brand awareness on social media platforms and how it has helped her to take her business to new heights.

During our chat, Dorann shared her experience with the impact social media has had on her business, the challenges she has faced, and how she has overcome them. We'll also discuss leveraging the different social media platforms, from Facebook to Instagram and everything in between.

As someone who has experienced firsthand how daunting social media can be, I also provide my own insights on how to get started in social media when you're feeling overwhelmed. Whether you're just starting out or are looking for ways to keep your business top of mind, this episode is filled with valuable advice for anyone looking to expand their digital presence.

So grab a coffee, relax, and join us on Digital Beach. Tune in and learn how to make waves for your business using digital tools and social media. Whether you're a budding entrepreneur or a seasoned business owner, you won't want to miss this episode!

Welcome to Digital Beach, the podcast that features local business owners who have successfully navigated the digital landscape to grow their brand and connect with their audience. In our first episode, we chat with Kristen Gerspacher, owner of the Lookout Lounge & Package. Kristen shares with us her inspiring journey from a career in advertising to becoming a thriving local bar and package store owner.

Kristen delves into the details of her transition, discussing the challenges she faced along the way. From identifying the market demand to navigating the complex process of taking over a local business successfully. Kristen's dedication and passion for her work helped her stand out in a crowded industry and develop a strong, loyal customer base.

Social media played a significant role in Kristen's success story. She shares how she leveraged social media platforms to increase her brand's visibility and build a community around her business. From engaging content to regular interaction with her followers, she adopted several strategies to attract new customers and retain existing ones. She shares some of her practical tips that business owners can apply to increase their reach and grow their audience.

Join us in this exciting conversation as we learn from Kristen's valuable experience. Whether you're a budding entrepreneur or a seasoned business owner, this episode will provide you with actionable insights to keep your business top of mind and build your following. Tune in to Digital Beach and discover how digital tools can help you make big waves for your business!

Welcome to Digital Beach, the podcast that features local business owners who have successfully navigated the digital landscape to grow their brand and connect with their audience. In our first episode, we chat with Kristen Gerspacher, owner of the Lookout Lounge & Package. Kristen shares with us her inspiring journey from a career in advertising to becoming a thriving local bar and package store owner.

Kristen delves into the details of her transition, discussing the challenges she faced along the way. From identifying the market demand to navigating the complex process of taking over a local business successfully. Kristen's dedication and passion for her work helped her stand out in a crowded industry and develop a strong, loyal customer base.

Social media played a significant role in Kristen's success story. She shares how she leveraged social media platforms to increase her brand's visibility and build a community around her business. From engaging content to regular interaction with her followers, she adopted several strategies to attract new customers and retain existing ones. She shares some of her practical tips that business owners can apply to increase their reach and grow their audience.

Join us in this exciting conversation as we learn from Kristen's valuable experience. Whether you're a budding entrepreneur or a seasoned business owner, this episode will provide you with actionable insights to keep your business top of mind and build your following. Tune in to Digital Beach and discover how digital tools can help you make big waves for your business!