Fashion imagery is entering a new phase, one where AI doesn’t just edit photos, it creates them. Graswald AI, founded by Julius Harling, builds a digital photo studio that lets brands generate lifelike product images and campaign visuals without physical shoots. Using proprietary generative models trained on synthetic data, Graswald can dress virtual avatars in real garments with pixel-accurate fidelity to fabric, texture, and fit.

In this episode, Julius explains how their multi-model system works: from training AI on structured garment data to creating consistent lighting and brand-specific aesthetics. We discuss how digital avatars are designed with real emotional expression, why brands are demanding exclusive AI models that reflect their casting choices, and how synthetic data pipelines enable scale without copyright risks.

The conversation also unpacks the economics behind this shift: Why photo production costs can drop by more than 90%, how AI lets creative teams test ideas that were previously too expensive to shoot, and what this means for supply chains, sustainability, and time-to-market.

We close on the bigger picture: the convergence of multimodal foundation models, falling inference costs, and the rise of context-aware AI systems that will make content generation as fluid as sketching an idea.

If the past decade digitized retail, this one is about digitizing creation itself.

AI is changing how data moves. In this episode, we sit down with Matthaus Krzykowski, co-founder and CEO of dltHub, the company turning data pipelines into a native language for large language models. dltHub automates up to 95 percent of data-engineering workflows and is already used by thousands of developers and over 4,000 companies. Its open-source roots and recent selection for the OpenAI Startup Program reveal how quickly AI infrastructure is evolving.

Matthaus walks us through the rise of vibe coding, the launch of dltHub’s marketplace with more than a thousand AI-first code connectors, and what happens when agent workflows start running in production. We also unpack how MCP brings natural-language interaction to company data, why Python remains the connective tissue of AI systems, and how auditability and data quality are becoming the real frontier for automation.

A conversation about infrastructure catching up with intelligence—and the new rules of building in an autonomous world.

Search has stopped behaving like a list of links. It’s turning into a stream of answers inside AI chat, and that changes everything from attribution to how brands meet customers. We sit down with Peec AI CEO Marius Meiners to unpack what visibility means when people ask ChatGPT or Perplexity for product advice, and how marketers can win in a category that went from a few players to 60-plus seemingly overnight.

Marius’ story sets the tone: from grinding to top ranks in League of Legends to jumping into venture and then founding Peec AI, he built a bias for execution and a “limitless” mindset. That lens helps decode a fast-moving market where differentiation comes from speed, narrative, and data moats. We dig into the practical differences between SEO and AI search: How prompts replace keywords, answers replace SERPs, and why sentiment, coverage, and structured information matter more than backlinks. We also explore the future of AI shopping: when do chat interfaces make buying easier, when do visual platforms win, and how will retailers react if platforms try to own the entire funnel?

You’ll hear the tactics behind Peec AI’s go-to-market, including an unconventional influencer play and a high-energy hackathon that produced real product ideas, like prompt clustering and coupon-aware plugins for ChatGPT. We end with a clear view on market size and fragmentation why a cross-platform analytics layer is inevitable as AI search spreads across ChatGPT, Perplexity, Claude, Google AI Overviews, and agentic search inside messaging apps.

If the future of search is answers, the winners will be the teams who learn faster than the platforms change. Listen, subscribe, and leave a review to help more people discover the Cutting Edge AI podcast.