In this episode of MarketingEDGE, we cover two timely articles for modern marketers. First, we examine why customer loyalty is now a board-level growth metric, not just a marketing KPI—and how retention, trust, and experience tie directly to long-term performance.

Then, we cut through the hype with 2025 Marketing AI Insights, exploring where AI is delivering real ROI, how AI agents are moving into core marketing strategy, and how customers actually feel about AI in marketing.

You’ll learn:

• Why loyalty matters more than ever
• Where AI is driving real marketing returns
• How top teams are using AI strategically

Episode Resources

Turning Customer Loyalty into a Board-Level Growth Metric - https://www.marketing.endeavoredge.com/strategy/article/55337831/turning-customer-loyalty-into-a-bo… 2025 Marketing AI Insights: Growth, Usage, and Trends - https://www.marketing.endeavoredge.com/data-and-tech/article/55338353/2025-marketing-ai-insights-gr…

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