Meet Max Marchione, a remarkable entrepreneur who's already built a quarter-billion-dollar company before hitting his thirties. As president and co-founder of Superpower, Max has transformed his personal health struggles into a mission to democratize premium healthcare. After spending a decade battling chronic migraines and mysterious health issues that stumped over a dozen doctors, he discovered what he calls a "10x doctor" who changed everything. This experience sparked his belief that there's a massive gap between the healthcare available to billionaires like Jeff Bezos and what everyone else can access—and he's determined to close it using AI and technology.

What You'll Discover:

• Learn how Superpower's $42-per-month membership delivers concierge-level healthcare, including home nurse visits and 100+ blood biomarkers—five times more comprehensive than a typical annual physical
• Discover why Max believes AI doctors will soon outperform human physicians and how his company is already using artificial intelligence to create personalized health reports that make everything "click" for members
• Understand the fascinating shift in consumer behavior that made health the new status symbol, replacing traditional luxury goods as people seek to optimize their bodies and minds
• Explore Max's unconventional philosophy on building authentic personal brands, independent thinking, and why he believes most things around us are "four out of ten" when they could be perfect
• Uncover his bold vision for the future, including helping people get eight hours of sleep in just five hours and why he thinks energy healing will eventually become hard science

Max shares candid thoughts on everything from why healthcare brands should inspire the same love as Nike or Apple, to his advice for young people navigating an AI-disrupted job market. His approach to business centers on an empowering mindset: taking 100% responsibility while building something genuinely good for the world. Whether you're interested in the future of healthcare, entrepreneurship, or personal optimization, this conversation offers a fresh perspective on how technology can solve real human problems.

Tune in to hear how one young entrepreneur is revolutionizing healthcare by making the medicine of the elite accessible to everyone—and why his approach might just change how you think about your own health journey.

Connect with Max:

• LinkedIn

Connect with Matt:

• LinkedIn
• Curious Customer Website

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Ruth Handcock OBE, CEO of Octopus Money, has identified a massive gap in the financial services industry that affects millions of people. While wealthy individuals can easily access personalized financial planning, and basic investment platforms serve those ready to dive in, there's virtually nothing for people who simply want help creating a plan for their money. In just over two years, Ruth's innovative approach has already helped 39,000 people build meaningful financial plans, proving there's enormous demand for accessible money guidance. Her company combines human coaches with smart technology to deliver personalized financial advice at a fraction of traditional costs, making comprehensive planning available to anyone regardless of their current wealth level.

What You'll Discover:

• Learn why having a financial plan is the single most important factor in building wealth, beyond even your age or income level
• Understand the unique hybrid model that uses human coaches for guidance while letting algorithms handle the regulated advice recommendations
• Discover why starting financial conversations with "hopes and dreams" rather than budgets creates dramatically different outcomes for people
• Explore the cultural taboos around money in the UK and how they compare to other countries, plus why most people think they're "below average" at managing money
• Uncover the step-by-step process that takes someone from financial confusion to a clear, actionable plan in just two coaching sessions

Ruth doesn't just talk theory – she walks through exactly how someone with £100,000 sitting in their ISA could create a plan to buy their first home within three years. She explains why traditional financial advisors won't work with anyone who has less than £250,000 in assets, and how her team is proving that comprehensive financial planning can be commercially viable for the mass market. The conversation covers everything from the rise of DIY investing among younger generations to the role AI might play in future financial advice, while Ruth shares her ambitious vision for solving society's looming retirement crisis.

Tune in to discover how Ruth is democratizing financial planning and why she believes the first paycheck moment could be the key to transforming people's entire financial futures. This episode will change how you think about money, planning, and what's actually possible when you have the right guidance at the right time.

Connect with Ruth:

• LinkedIn

Connect with Matt:

• LinkedIn
• Curious Customer Website

Don't miss an episode! Follow Curious Customer on Apple Podcasts and Spotify to get notified whenever we drop a new episode. Your curiosity deserves the latest insights!

£250M of cars! Meet Aidan Rushby, the CEO and co-founder who turned his fear of car dealership rejection into a £250 million business opportunity. After experiencing the anxiety of not knowing his car buying budget, Aidan spotted a massive gap in the UK's used car market where 7.5 million vehicles change hands annually. His solution? Carmoola, a direct-to-consumer car finance provider that puts the power back in customers' hands with instant decisions and virtual payment cards. What started as a personal frustration has evolved into a tech-driven lending platform that boasts a 94% customer satisfaction score while maintaining less than 1% default rates.

What You'll Learn:

• Discover why customers buying luxury brands like Mercedes and BMW are statistically more likely to default than those choosing practical Honda or Ford vehicles—and what this reveals about human psychology
• Learn how Carmoola's 7-question application process delivers instant lending decisions while using sophisticated AI models that combine credit data, open banking information, and behavioral analytics
• Understand the company's approach to responsible lending, including built-in speed bumps that prevent impulse purchases and why they deliberately reject 65% of applicants
• Explore the gamified customer experience that includes naming your car with old English names, earning rewards for good payment behavior, and even their quirky "Courtesy Dads" service for nervous car shoppers
• Uncover Carmoola's expansion plans beyond lending into insurance, warranties, and PCP products, plus how they're disrupting traditional dealer commission models that have been "ripping customers off"

From virtual cards that make customers feel like they're walking into dealerships with bags of cash, to using behavioral economics to nudge better financial decisions, this episode reveals how a 50-person company is taking on established players in a massive market. Aidan shares surprising data about customer segments, explains why being the actual lender (not just a broker) matters, and discusses the regulatory challenges of balancing speed with responsible lending.

Tune in to hear how personal experience, smart technology, and a focus on customer empowerment are reshaping car finance—plus stick around for Aidan's unexpected app recommendation that has nothing to do with cars but everything to do with building better habits.

Connect with Aidan:

• LinkedIn

Connect with Matt:

• LinkedIn
• Curious Customer Website

Don't miss an episode! Follow Curious Customer on Apple Podcasts and Spotify to get notified whenever we drop a new episode. Your curiosity deserves the latest insights!