Cultural Intelligence and Its Role in Shaping Product Strategy
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to basket failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from Wish List failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Cultural Intelligence and Its Role in Shaping Product Strategy
-
Narrated by:
-
By:
Summary
On this episode, Dr. Chui Chui Tan dives into the critical importance of culturalization in product management. She explains that culturalization involves deep adaptation to local cultural nuances, behaviors, and mentalities, requiring continuous adjustment.
Dr. Tan outlines three levels of culturalization and emphasizes the need for strategic research to uncover unmet needs and cultural sensitivities, rather than just tactical questions.
She also highlights the importance of immersing in local markets, avoiding stereotypes, and using a balanced approach to gather insights. She advises starting with small steps and leveraging existing data to build a foundation for successful culturalization.
adbl_web_anon_alc_button_suppression_c
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.