Crisis Creativity: Lessons from a Food Poisoning Fiasco
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
Crisis Creativity: Lessons from a Food Poisoning Fiasco
-
Narrated by:
-
By:
About this listen
In this episode of "The Deep Dive - Marketing Gone Wild," we explore a jaw-dropping marketing lesson from an unexpected source: a major airline's food poisoning crisis. Join us as we recount the incredible story of Japan Airlines, where 197 passengers fell ill from contaminated omelets, leading to a logistical nightmare in Copenhagen. Discover how the airline turned a potential PR disaster into a masterclass in resourcefulness by leveraging local Japanese restaurants for translation services.
We'll dive into the importance of adaptability in marketing, drawing parallels between crisis management and creative problem-solving. Learn how thinking outside the box can lead to innovative solutions, even in the most challenging situations.
Whether you're facing a marketing roadblock or simply seeking inspiration, this episode will remind you that breakthroughs can come from the most unexpected places. Tune in for a wild ride through the world of marketing ingenuity!
Join my Facebook group