Creators and brand equity in action I Women Who Brand: Meridith Rojas, Chief Marketing Officer, VidaCorp
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Creators and brand equity in action I Women Who Brand: Meridith Rojas, Chief Marketing Officer, VidaCorp
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About this listen
Join us in this new episode as we talked with Meridith Rojas, Chief Marketing Officer at VidaCorp.
Meredith is so smart, and I love the way she phrases the concepts she talks about. There’s a lot of great information in this podcast, around creators, building brand equity with creators, transitioning from being a founder to working in the corporate world, and truly listening to your consumer.
She highlights the insights a company gets by being close to the consumer and truly understanding them: hearing what people want and bringing that to life. Meredith also shares her view that luxury is a mindset, not a price tag.
In today’s landscape, brands have to be agile. With a fast-moving Gen Z cohort, it’s not about being part of every conversation, but about joining the ones that truly fit your brand.
My only advice would be to listen to this episode and get as inspired as I did.