Creating a Seamless Digital Path for Customer Engagement
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Creating a Seamless Digital Path for Customer Engagement
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About this listen
With Graeme Watkins, CEO of Valutrades
On this episode of the Intelligent Inbound Podcast, Jen and Valutrades’ CEO, Graeme Watkins, discuss the power of inbound in the FinTech space.
As a company that provides online trading in foreign exchange, commodities, and index CFDs, Valutrades is always looking for new ways to enhance the customer experience and build a brand that users trust.
In the early days, as Graeme explains, the company was hyper-focused on the dollar-for-dollar value of both its paid media and inbound marketing strategies. But over time, that outlook evolved, as did market trends. Now, CEOs like Graeme understand the power of a handcrafted inbound marketing strategy to create a seamless digital path for users and build a brand that customers can trust, no matter which stage of the buyer journey they find themselves in.
Listen in as Graeme and Jen discuss:
- The power of inbound strategy in the FinTech space (02:59)
- Enhancing the customer experience (07:38)
- Partnering with marketing agencies for success (14:03)
- Dollar in, dollar out marketing metrics (18:42)
- Building a trustworthy brand (25:02)
- Tracking engagement with HubSpot analytics (30:27)
- Creating a seamless digital path for your users (40:11)