Lighting is the centerpiece of great holiday décor. It sets the tone, draws people in, and creates a feeling that everyone remembers long after the season ends.

In this episode, Andy and Michelle Schwindler sit down with the Purdue Memorial Union for a behind-the-scenes look at their holiday lighting project. They reflect on the beginning of their collaboration, the significance of PMU’s holiday events to the local community, and what people can expect as the season draws nearer.

Key takeaways:

• How lighting design transforms the holiday experience
• Why lighting is an extension of a company’s branding
• What goes into a successful collaboration

Highlights:

(00:00) Kicking off the holiday season
(02:55) Lighting is marketing

(04:07) Creating a great holiday experience with lighting

(08:28) The start of Sandy Beach’s collaboration with PMU

(14:02) Meet the Purdue Memorial Union

(18:01) PMU’s holiday lighting tradition

(24:23) What success will look like for the PMU lighting project

(26:33) Upcoming holiday events at the PMU

Resources:
Andy’s LinkedIn: https://www.linkedin.com/in/andrew-schwindler-cold-clvlt-963b5763

Michelle’s LinkedIn: https://www.linkedin.com/in/michelle-schwindler-a7a84a23a/

Purdue Memorial Union website: https://www.union.purdue.edu/