In this episode of Crafting Strategy Module Takeaways, Macarena and Grant explore how strategy moves from analysis to creation — from diagnosing what’s broken to building something coherent, resilient, and future-ready.

They trace the module’s three-act arc:

1. The Problem (LEGO) — A case study in what happens when a firm’s choices fail the three tests of a good strategy: external consistency, internal consistency, and dynamic consistency. LEGO’s turnaround under Jørgen Knudstorp illustrates how aligning these elements can rebuild advantage from the core.
2. The Process (KITEA) — Using an options-led approach, students learn to generate multiple, integrated systems of choices, test assumptions with the “what would we have to believe” method, and craft a concise strategy statementthat captures objective, scope, and advantage.
3. The Stress Test (P.F. Chang’s) — Scenario planning in the face of radical uncertainty. By exploring alternative futures through a 2×2 grid, the firm tests which strategies remain robust across shifting conditions, blending analytical rigor with managerial judgment.

The big takeaway: strategy isn’t just analysis — it’s a disciplined act of choice. Great strategists diagnose clearly, design deliberately, and decide courageously.