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Cracking Content Podcast

By: Claire Winter
  • Summary

  • We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.
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Episodes
  • Ep. 84 A New Chapter
    Jul 19 2022

    This week is my last episode of Cracking Content. I’ve absolutely loved every minute of producing and creating this podcast. It’s been an incredible journey and I’ve loved sharing my knowledge about creating content, writing, blogging and pitching to the press. But as many of you who have been listening and following me for a while will know, I have launched a new business called the Creatrix Journey which is my soul’s passion and purpose. I will be launching a new podcast called the Creatrix Journey, which is aimed at female creatrixes or creators who want to be inspired by walking and writing, ignite their creativity, and share their words and wisdom with the world. 

    Connect with Claire: 

    The Creatix Journey: https://creatrixjourney.com/ 

    To find out more about the Creatrix Journey UK walking and creative writing retreats in October go to: https://creatrixjourney.com/walk-and-write-retreat/

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

    Email: claire@clairewinter.info   

    To find out about 1:1 content coaching go to:  www.clairewinter.info

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk 

     

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    7 mins
  • Ep. 83 Writing Tools and Techniques
    Jul 12 2022

    In this week’s episode, I want to focus on writing tools and techniques that make you a better and more productive writer. These are things that have worked for me and my clients, and I'd love to share them with you today. I’m going to cover the importance of allocating time to write, free writing, the Pomodoro technique and more. 

     

    Episode Highlights:

    • (00.49) Writing is a muscle
    • (01:12) Find a writing routine that works for you
    • (02:08) Have someone check your work
    • (02:55) Join a writing group for accountability
    • (03:47) Practice free writing
    • (05:33) Connect with nature
    • (05:58) The Pomodoro technique

     

    Connect with Claire: 

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

    To find out more about the Creatrix Journey UK walking and creative writing retreats in October go to: https://creatrixjourney.com/walk-and-write-retreat/

    Email: claire@clairewinter.info   

    To find out about 1:1 content coaching go to:  www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent/

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk 




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    8 mins
  • Ep. 82 How to Come up With New Content Ideas
    Jul 5 2022

    In this week’s episode, I'm going to be talking about how to generate new content ideas. Often when you've been creating content for your business you start to run out of ideas. So here are some to reinspire you and get a different perspective on the content you're creating. Now, don't forget we are not creating content for content's sake. It has to have a purpose. It might be for people to know, like and trust you or for people to learn more about your business or that all-important sales call to action, but don't generate tons of content without any strategy behind it. You should always be thinking about where your ideal audience is and what kind of content they like consuming. 

    Episode Highlights:

    • (01:32) Focus on a detail
    • (02:26) Engage and talk to your audience
    • (03:35) Audiences love hearing about people’s failures and successes
    • (04:09) Look at your metrics
    • (04:49) Create simples reels
    • (6:34) Use your existing content and reshare it
    • (06:49) You can crowdsource 

     

    Connect with Claire: 

    Email: claire@clairewinter.info   

    To find out about 1:1 content coaching go to:  www.clairewinter.info

    Free Facebook Group: https://www.facebook.com/groups/crackingcontent

    Website: https://clairewinter.info/

    Instagram: https://www.instagram.com/clairewinteruk 

     

    To download our free creative writing guide: https://creatrixjourney.com/free-writing-guide/

     

    To find out more about the Creatrix Journey UK walking and creative writing retreats in July and October go to https://creatrixjourney.com/walk-and-write-retreat/








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    8 mins

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