This week on Cowboy Shit, we sit down with Shawn Wiese, a cowboy whose story runs deeper than the rodeo arena. Growing up in a farming and ranching family in Southeast Texas, Shawn carried his roots into a 15-year bull riding career, with 12 years spent in the Professional Rodeo Cowboys Association. But his legacy didn’t stop there.

Shawn became a trailblazer in the business side of Western sports, founding XD Sports, where he pioneered corporate partnerships that brought household names like Monster Energy, Yeti, and Levi’s into bull riding. He later launched Vexil Brand, a Western lifestyle clothing company that embodies grit, authenticity, and the cowboy way of life. Alongside his ventures, he raises registered Brahman cattle through Vexil Cattle Co., continuing his deep connection to ranching heritage.

Tune in as Shawn shares stories from the rodeo road, lessons from building two successful brands, and his vision for keeping the Western lifestyle alive for generations to come.

It's been a minute! Did you miss us? Because we missed you. It's our 200th episode celebration, and we wanted to craft up a great episode for all of you. We got to catch up with the one and only Ian Munsick at the Calgary Stampede this year. He recently headlined at the Cheyenne Frontier Days and released a collection with our friends at Montana Silversmith. Ted and special guests Matt Korchinski and Dustin Edwards also caught up after a crazy few weeks on the rodeo trail. You won't want to miss a minute of this episode!

Thank you all for supporting us through 200 Cowboy Shit episodes; here's to 200 more!

Check out all things Cowboy Shit at cowboyshit.ca

Only 10 days until the Calgary Stampede kicks off! So naturally, we had to sit down with Stampede CEO Joel Cowley. Ted and Joel dive into the rich history of the Stampede in Calgary, the addition of breakaway roping, progress on the BMO Centre, whether the $100,000 prize money is making a comeback, and what Joel values most in his role.

And believe it or not, that’s just the beginning.

Don’t miss this one.

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