
Course - How to Sell Courses Without a Giant Audience
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About this listen
In this chapter of Mini Book Money, we strip away the hype and show how to actually sell an online course without wasting months building something no one buys. The key? Your Mini Book isn’t just content—it’s the trust-building engine that makes your course the obvious next step for your readers.
You’ll discover why most courses flop, how trust drives every sale, and how your book moves a stranger through the stages of unknown → known → liked → trusted → paid. We’ll break down the three course models your book can launch:
- Self-Paced Courses for hands-off scalability and evergreen sales.
- Cohort-Based Courses for structure, accountability, and higher pricing.
- Challenges for short, focused bursts of high-conversion energy.
I share how my own course went from six months of zero sales to generating $25,000 in a year—simply by publishing a Mini Book that built credibility and connection. You’ll learn how to use your book’s chapters as a ready-made course outline, and how to create slides, lessons, and materials in minutes using my Mini Book to Course Generation Method.
Key Takeaway:
Your Mini Book is the blueprint. Your course is the walkthrough. Together, they take your audience from inspiration to implementation—and turn your expertise into a scalable, repeatable revenue stream.