Core Values that Matter, with Ben Gideon and Jeff Wright cover art

Core Values that Matter, with Ben Gideon and Jeff Wright

Core Values that Matter, with Ben Gideon and Jeff Wright

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Creating culture isn't about hiring people and forcing them to adopt your values—it's about finding people who already share them. Hosts Ben Gideon and Jeff Wright discuss how Gideon Asen transformed from vague attribute lists like "integrity" and "compassion" to specific, actionable core values that drive hiring, firing, and daily operations. Tune in as they break down lessons learned including: generic traits fail ("every business wants somebody who works hard"). So do core values that are stuffed in a drawer and forgotten (“we keep it front and center”).

Learn More and Connect

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

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