Copywriting Without Borders with Rachel Allen cover art

Copywriting Without Borders with Rachel Allen

Copywriting Without Borders with Rachel Allen

Listen for free

View show details

About this listen

 "It's never going to be as hard as you think it is." What happens when a theater nerd from Appalachia drops out of college, moves to Hong Kong with $200, and discovers people will actually pay her to write? In this episode, I talk with Rachel Allen about words, travel, and building a business from scratch. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. In This Episode In this episode, Michael Dargie talks with Rachel Allen, a writer, fractional CMO, and founder of Bolt from the Blue Copywriting. Rachel's path has been anything but straightforward—from studying theatre, journalism, and Asian studies, to living in Hong Kong, England, Greece, and beyond. Along the way, she discovered that words could pay the bills and eventually built a career helping businesses make words make money . She shares how her early love of theatre shaped her understanding of story, why dropping out of college and moving across the world was the best decision she ever made, and how a $3.25 writing job turned into a global business. From luxury real estate copy to probiotic rhyming board books for kids, Rachel has written just about everything—and learned to embrace the freedom and fear that come with running her own company . The conversation digs into big questions: why travel makes us better humans, how language literally shapes the way we see the world, and why pseudo-historical utopias are both fascinating and dangerous. Rachel also shares the story behind her upcoming memoir Bat Shit, her next book Feral Wife, and her self-assigned PhD project exploring the cultural roots of the American South . Beyond business, she talks about her love of bourbon, her habit of walking in cemeteries for peace and quiet, and her introverted approach to networking. Her advice to rebels in waiting: decisive action unlocks doors you didn't know existed—and you are far more capable than you think. Quoteable Quotes "I make words make money." — Rachel Allen "Whatever it is, it's not welded into the rebar of the universe. We made it. We can change it." — Rachel Allen "It's never going to be as hard as you think it is." — Rachel Allen "I am not a 100% all-the-time likable human." — Rachel Allen "Experiences are the most important part of this whole thing." — Michael Dargie Episode Highlights From Appalachia to Asia | How Rachel went from Tennessee to Hong Kong with $200. The $3.25 Job | The moment she realized words could make money. Luxury Real Estate & Dog Costumes | Early days of writing anything and everything. Theatre Roots | Why acting and writing are two sides of storytelling. Travel as Teacher | Why everyone should see the world if they can. Pseudo-Historical Utopias | The danger of longing for a past that never existed. Memoir: Bat Shit | Growing up in Christian nationalism and breaking free. Next Book: Feral Wife | Learning what it means to be loved. Self-PhD | Exploring the cultural roots of Southern identity. Cemetery Walks | Why quiet, unusual spaces fuel creativity. Advice to Rebels | Take decisive action—you're more capable than you know. Links From Episode Website (https://www.boltfromthebluecopywriting.com/) Rachel's Website (https://www.rachelcatherineallen.com/) Rachel on LinkedIn (https://www.linkedin.com/in/rachelallenwrites/) Rachel on Facebook (https://boltfromthebluecopywriting.substack.com/) Rachel on Instagram (http://instagram.com/boltfromthebluecopywriting) Rachel on Threads (https://rachelcatherineallen.substack.com/) Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.