Future Pacing is an important psychological concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example.

• What my real estate agent taught me about writing better copy.
• Why helping your audience visualize their future with your product can improve conversions.
• What future pacing can do for your business.
• How to use future pacing in your headlines and landing pages.
• How my business coach used future pacing to get me to work with her.

Read More:
Shownotes for Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes"

Lessons learned from co-authoring a workbook that is engaging and helps your audience achieve real results, join us today for a conversation with Jonathan Maki of MFI Works.

First interview with Jonathan: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro
--> CopyThatPops.com/212

Jonathan's new workbook: My Family's Income Works for the Life We Want to Live: A Workbook for Life
--> CopyThatPops.com/income

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For the full shownotes for this episode, visit us here:
Co-Writing a Workbook to Help Families Build the Life They Want - with Jonathan Maki

Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com!

With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!).

This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy!

Head back to the Copy That Pops podcast page for more info on this episode and others!