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Conversations with CommerceNext

Conversations with CommerceNext

By: Scott Silverman Michael LeBlanc Veronika Sonsev
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 Welcome to an all-new season of the Conversations with CommerceNext podcast! We were thrilled to partner with Steve Dennis and Michael LeBlanc from the industry leading Remarkable Retail #podcast to record interviews with several of our speakers at this year's Growth Show in NYC for both their podcast and here on Conversations with CommerceNext. Be sure to check out our website at commerce.next.com for the latest events, in-market dinners, webinars, and to stay up-to-date on all the exciting news from the Commerce Next community. If you like this episode, be sure to give us a follow and a five-star review in your favorite podcast app. Also, check out the Remarkable Retail podcast for Steve's and my latest thoughts on where retail is headed and for more dynamic and remarkable guests. © 2021-2022 Conversations with CommerceNext Podcast Partnership & Season 4 2025 Remarkable Retail Podcast Partnership. All Rights Reserved.2021-2025 Conversations with CommerceNext Podcast Partnership Season 4 2025 Remarkable Retail Podcast Partnership. All Rights Reserved. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Draper James CEO Jeannie Yoo on What's Next for the Celebrity Inspired Brand

    Draper James CEO Jeannie Yoo on What's Next for the Celebrity Inspired Brand
    Oct 15 2025
    In this special summer episode of the Remarkable Retail podcast, recorded live at the CommerceNext Growth Show in New York, Steve Dennis and Michael LeBlanc from The Remarkable Retail Podcast welcome Jeannie Yoo, CEO of Draper James, for a wide-ranging conversation on the brand's growth trajectory, the power of celebrity in retail, and the rise of human-centric retail experiences.Jeannie brings two decades of fashion retail experience to the table, from her early days at Michael Kors and Coach to leading the luxury house Adam Lippes. Now nine months into her role at Draper James, Yoo is steering the Southern-rooted lifestyle brand—founded by Reese Witherspoon—through its next stage of growth, marked by its 10th anniversary "decade tour" and a sharpened focus on customer connection.Yoo discusses how Draper James defies the "digitally native" label, thriving through retail stores, with licensing and pop-ups that foster personal, local, and sensory experiences. While the brand's celebrity origin story is foundational, Yoo emphasizes how its growth is now powered by inclusive pricing, joyful storytelling, and a culture of Southern hospitality. Reese Witherspoon remains involved, but the brand is scaling under Yoo's operational leadership and with the backing of Consortium Brand Partners.Central to the conversation is Yoo's take on "human-centric retailing"—a strategy rooted in community engagement, elevated in-store experiences, and product innovation informed by customer passions for gardening, books, and food. She describes how Draper James curates joy through both product and experience, emphasizing quality over quantity in an era of fashion abundance. Technology, particularly AI, plays a role, but not the leading one. The focus, she notes, is on enabling smarter, more efficient work—not replacing human intuition or creativity.Looking ahead, Yoo sees North American expansion—especially retail and licensing—as the brand's most significant opportunity before tackling global markets. She also reflects on her leadership style, which has been forged in both large organizations and niche luxury brands, allowing her to scale thoughtfully without losing the emotional resonance that makes Draper James special. About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, top retail influencer, keynote speaker and media entrepreneur. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
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    22 mins
  • Leading Social Commerce into the Future with Walmart VP Sarah Henry

    Leading Social Commerce into the Future with Walmart VP Sarah Henry
    Oct 1 2025
    In this insightful episode of The Remarkable Retail podcast recorded live at the CommerceNext Growth Show in New York, Sarah Henry, Vice President, Head of Content, Influencer & Commerce at Walmart, discusses with Steve Dennis and Michael LeBlanc how one of the world's largest retailers is at the forefront of digital innovation. Sarah shares her journey from classical pianist to marketing executive, charting her unique path into eCommerce and social media leadership.The discussion dives deep into how Walmart is meeting the evolving expectations of Gen Z and Gen Alpha consumers. Sarah explains how the boundaries between brand discovery, engagement, and purchase are transforming, particularly for younger demographics who now discover products on social platforms more than in physical aisles or via traditional search engines. She shares insights into Walmart's strategic shift, including the rollout of the "Who Knew?" campaign, which highlights surprising products and services available through Walmart, ranging from exclusive Pokémon cards to stylish fashion from brands like Free Assembly.A central focus of the conversation is "Walmart Creator", the brand's in-house platform launched to streamline influencer engagement and power social commerce. Sarah explains how this platform connects tens of thousands of creators directly with Walmart's ecosystem, enabling shoppable content that seamlessly bridges inspiration and transaction.The conversation also touches on the increasing role of artificial intelligence in commerce. Sarah emphasizes the balance between technology and human creativity, asserting that Walmart's approach is "tech-led and people-powered." She discusses how AI is being used to support creators, personalize experiences, and enhance the customer journey, while remaining cautious about authenticity and scale.Sarah offers a look at attribution and measurement, acknowledging progress while recognizing room for improvement. She also shares her excitement for the future of social commerce and the continued growth of the creator economy as a legitimate career path. Throughout the episode, she underscores the importance of adaptability and real-time testing in a retail landscape that is changing by the day. About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail ...
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    17 mins
  • Risk, Reinvention, and Retail Tech Evolution with Jenna Flateman Posner, Founder & CEO, Chief Digital Agency

    Risk, Reinvention, and Retail Tech Evolution with Jenna Flateman Posner, Founder & CEO, Chief Digital Agency
    Sep 17 2025
    In this episode of Conversations with CommerceNext, host Michael LeBlanc sits down with Jenna Flateman Posner, Founder & CEO of Chief Digital Agency, for a candid and insightful conversation on the changing dynamics of retail technology and digital transformation.Jenna shares her remarkable career journey, starting on the technology side, building go-to-market partnerships in loyalty, payments, and localization before making the leap into retail operations as VP of Digital and then Chief Digital Officer at Snipes. She reflects on scaling Snipes’ digital business from $7 million to $100 million, navigating the pandemic, civil unrest, and the accelerated shift to digital commerce.From there, Jenna moved to Solo Brands, where she drove digital strategy across a portfolio of outdoor lifestyle companies and activated memorable campaigns, including the award-winning “smokeless” collaboration with Snoop Dogg. These experiences ultimately inspired her to found Chief Digital Agency, a consultancy designed to bridge the persistent gap between technology vendors and retail operators.Jenna describes her role as a translator and conduit between retailers and technology providers—helping vendors refine products, craft go-to-market strategies, and close deals, while assisting retailers with tech selection, vendor management, and implementation oversight. By bringing transparency and empathy to both sides, she helps organizations avoid costly missteps and unlock true partnership value.The conversation dives deep into some of retail’s most pressing challenges: why cultural and organizational silos slow down tech adoption, the need for retailers to embrace faster decision-making, and the importance of vendors building trust instead of chasing cold-call volume. Jenna also shares her vision for the future of digital commerce, where AI acts as a unifying operating system and data pipelines—not websites—become the core infrastructure for brand success.With practical advice for vendors, retailers, and technologists alike, this episode offers a roadmap for building stronger relationships, embracing risk, and preparing for a future shaped by AI-driven agents and new consumer expectations.Tune in to hear why Jenna believes digital leaders must become “data people” first—and how Chief Digital Agency is shaping the future of retail partnerships. About UsJennifer MarloHead of Content, CommerceNextJennifer Marlo drives industry-leading programming at CommerceNext, drawing on experience from Ascendant Network and iMedia Connection, where she spearheaded content strategies to inspire retail, brand and agency marketing leaders. Guided by the belief that “a rising tide lifts all boats,” Jennifer uses in-person and digital platforms to educate and foster industry collaboration. Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice. Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax. Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok. Michael is available for keynote ...
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    20 mins
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