Video content is the trust currency of 2025.

When people see you multiple times across different platforms, you become the obvious choice for high-ticket purchases.

In this episode ,we’re joined by Ethan Abrahams from 7xills - together we dive deep into how content, especially video, is the fastest way to build trust, attract high-ticket clients, and scale a personal brand in 2025.

Tune in to discover

✅Why you MUST use video content to build trust if you want to succeed in this era

✅How to overcome fear and embarrassment on camera… even if it fills you with dread now

✅The content framework Ethan uses to help coaches scale to 7 and 8-figures

✅Organic vs paid marketing: when to switch to ads

✅What to post if you have no social proof yet

✅How to stay consistent with content (even if you're busy)

✅The mindset behind real business growth

If you’re stuck in a 9-to-5 and want out, just launched your first offer, or you're already running a coaching or online business and want to scale using content, this episode is your roadmap.

Key moments:

00:01:15 Why video content
00:05:20 Map out your content goals
00:06:35 Document your journey
00:12:45 Save time with recording
00:19:30 Overcome camera fear
00:26:20 Quality matters less early on
00:33:15 Platform strategy and omnipresence
00:46:20 Reverse engineer your best days
00:49:40 How to partner with 7xills

Whether you're starting from scratch or finally ready to commit to showing up on video, this episode reveals how to build trust, reach more people, and convert them into paying clients - through strategic content creation.

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👉Connect with Ethan from 7xills

https://7xadvertising.com
https://www.instagram.com/7xills

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👉Connect with us

https://www.instagram.com/twoblokesonebusiness
https://www.linkedin.com/company/two-blokes-one-business-podcast

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Adam Powell & Harvey Rivers are the founders of HARWELL.

HARWELL. are renowned in the recruiting space - specialising in finding top talent within the Construction, Accountancy & Finance & Labour Hire sectors. Along with eCommerce.

Their award-winning concierge approach is helping companies attract exceptional talent to their team.

👉Want help finding exceptional talent for your business?

Get in touch with Adam, Harvey, and the team at HARWELL. https://www.harwellconsulting.com.au/