Content calendars get a bad reputation. They sound rigid, corporate, and like something you "should" be doing instead of something that actually helps.

In this episode, Eric and Mike reframe what a content calendar is really for: giving you clarity, consistency, and a system that doesn't make you want to quit marketing altogether. They walk through how to organize your ideas, define what you should actually talk about, and build a realistic posting rhythm that fits your life.

If your marketing feels scattered, overwhelming, or permanently stuck in planning mode, this episode will help you turn chaos into a system you can finally stick to.

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