Connecting Through Content
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Connecting Through Content
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About this listen
On this episode of Outsmart, Nicole and Rex chat with their last guest of 2022, Mark Tay, who leads content marketing in the APAC region at TEAM LEWIS.
In the episode we explore:
- Creating an adaptable, but structured framework for content creation
- The importance of research and planning in a content strategy
- Bringing empathy into your content, from ideation and creation to execution and distribution
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.