If you have an interesting job and would like to be a guest on the show, email me at talesfromtheshiftpodcast@gmail.com

Note that the YouTube version includes images, video, and diagrams in addition to video of the guest and host.

Join host Shane Peterson as he sits down with Hank Smith, an international marketing and business development leader with over 15 years of experience in the strategic marketing space.

In this episode, Hank takes us behind the scenes of the marketing world, sharing insights about how strategic marketers really work, what drives their campaigns, and the surprising realities of building brands and driving business growth. This conversation covers everything from the technical aspects of marketing strategy to the personal motivations that keep professionals passionate about their craft. Whether you're curious about marketing as a career path or just want to understand how the industry really works from an insider's perspective, this episode offers valuable insights into a field that touches every business.

Additional Relevant Links:

Twenty Ads That Shook The World: https://www.amazon.com/dp/0609807234?ref=ppx_yo2ov_dt_b_fed_asin_title

American Marketing Association: https://www.ama.org/

Marketing Land - Industry News: https://marketingland.com/

HubSpot Marketing Resources: https://www.hubspot.com/marketing Content Marketing Institute: https://contentmarketinginstitute.com/

MarketingProfs Training: https://www.marketingprofs.com/

Chapters:

0:00 Intro

1:20 How Hank Got Started in Marketing

5:00 Early Career and TV Production Background

15:00 Transition into Strategic Marketing

25:00 What Strategic Marketing Really Involves

35:00 Work-Life Balance in Marketing

45:00 Career Progression and Pay in Marketing

55:00 Industry Relationships and Networking

1:05:00 Marketing Secrets and Behind-the-Scenes Stories

1:15:00 Advice for Aspiring Marketers

1:21:00 Final Thoughts and Wrap-Up

Theme music thanks to https://www.youtube.com/@moodmode via Pixabay

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