Register for Tekmetric's Tektonic Conference in Huston coming up in 2026 HERE

Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

Register for Elite Worldwide's Ignite 2026 Conference January 30-31 - Remember to use this code: CONFESSIONS

In this episode, Mike Allen confesses to Matt Lofton that he thinks his customers aren't finding the value in using his repair shop. Matt says that value is defined by what customers are actually willing to pay for, reminding listeners that shop processes only matter if clients perceive them as worthwhile. They also talk about employee retention, noting how turnover can set a business back and why keeping the right team in place should be a top priority.

Timestamps:
00:00 Mike's Vegas Wardrobe Malfunction

10:36 "Retention and Sustained Growth Focus"

13:29 Client Service & Repair Strategy

19:19 Team Process and Standards Updates

23:07 "Pricing Concerns and Reputation"

33:35 Labor Rate Adjustment Explained

34:56 Employee Feedback Reflects Trust

43:39 Front Counter Compensation Debate

47:50 "Defining Value Beyond Features"

52:05 "Handling Customer Objections Effectively"

59:06 "Discussing Brake Replacement Concerns"

01:01:59 Pricing Strategy and Break-Even Analysis

If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

There are a lot of moving parts in a repair shop, opening the door to missing things. Don't let that happen to you. Learn more about Detect Auto

Register for Tekmetric's Tektonic Conference in Huston coming up in 2026 HERE

Chris Enright owns Enright Automotive in Alexandria, Ohio and has one of the biggest industry followings on social media. Jeff Compton from the Jaded Mechanic also sits in for Bryan Pollock. Today, they get into the importance of communication among techs, advisors, and owners to avoid costly mistakes and improve efficiency. Chris brings up how techs shouldn't have to pay for their own tools and gives advice on how to by affordable tools, especially for techs just starting out.

Timestamps:
00:00 French Drivers vs Retired People from Florida

06:24 Navigating SEMA and AAPEX

15:33 "Industry Issues Stem from Communication"

19:41 "Know Your Rights as Technician"

24:43 "Tool Industry Perspectives Divide"

28:22 Technician-Owned Tools Debate

32:43 OEM Tools and Tool Truck

36:59 "First Encounter with Electric Tools"

46:29 Labor vs Parts in Modern Cars

51:10 "It's Not an Issue Until Issues"

55:08 Money Motivation vs Quality Talent

01:01:43 "Success by Getting Outself's Way"

01:04:36 "Challenges Keeping Up with Cars"

01:12:13 Brake Job: Rotors and Pads Together

01:14:59 "Defending Ethical Repair Practices"

Tekmetrics' business model of listening to customers' needs and implementing new systems makes them super shop-friendly. Start using them at your shop today HERE

Turnkey Marketing has made my life SOOO much simpler, AND they've helped keep the phone ringing. Do you need these two things too? Learn more HERE

Elite Worldwide is helping me make my shop elite. Monthly coaching with actionable goals and accountability, I need. I highly recommend them to you. See what they're all about HERE

Register for Tekmetric's Tektonic Conference in Huston coming up in 2026 HERE

Darrin Barney is the CEO of Elite Worldwide, Mike's Coaching Company of choice. Last time he was on, he cried. So, guess what he did this time? Yep. He cried. What brought on the tears was how proud he is when he sees one of his kids overcome adversity. Like when his daughter proved the doctors wrong when she was born. They also discuss the evolution of Elite’s coaching programs, highlighting the new 180 program designed to support shop owners at every stage.

Timestamps:
00:00 Darrin Barney is Back!

06:22 "Drive-Thru Wallet Struggle"

09:09 "Defining Childhood Moment"

10:39 "Million Dollar Baby Struggles"

13:45 Cultivating Grit in Privileged Kids

16:42 "Life Lessons From India"

21:24 "Weekend Rush and Crash Tale"

25:38 "Racing Isle of Man Before Death"

26:18 "Racing Memories and Reflections"

30:32 Business Development Training Programs

35:39 Racing Addiction Never Ends

39:02 From Employee to Business Owner

40:43 "Watching Results Through Reviews"

44:18 "Networking for Fresh Perspectives"

47:54 Evolution of Pro Service

50:11 Unexpected Opportunity: Tire Shop Dilemma

54:12 Elite's Impact on Legacy