My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE

I was SHOCKED when I saw the things I was missing the first time I used Detect Auto. Simple things, but easy to miss. Detect Auto helped clean that up for me, and they can for you, too. Use them HERE

Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERE

Travis May and Mike Martin are shop owners who coach with Elite Worldwide. Matt Lofton, as many of you know, is the Director of Coaching for Elite (and my personal coach/therapist). Today, we all talk about how having coaches through Elite have literally changed our lives and helped us in ways we may never be able to truly explain.

Timestamps:
00:00 Falling in love with your own success: Absentee ownership pitfalls
01:08 Meet the guests: Legacies, buyouts, and shop owner backgrounds
05:21 The journey to Elite: Why top shop owners chose coaching
06:30 Humbling lessons—how the Elite Master Service Advisor program changes everything
10:09 Accountability, habit-building, and real growth with ongoing coaching
12:17 2025 Recap: Big wins, tough months, and lessons learned
14:31 The owner’s struggle: Profit discipline & staying out of “the cookie jar”
16:02 Finally closing the building deal: How perseverance pays off
17:19 Navigating post-pandemic reality: The “sugar rush” is over
18:46 Big goals for 2026: Celebrating wins—and moving forward
20:40 The power of taking action: Why implementation beats excuses
23:45 Personal growth, team impact, and communicating with your staff
24:32 Best event takeaways: Coffee Bean Analogy & daily goal setting
28:15 Why community events and peer networks make all the difference
33:11 Biggest struggles today: Generational gaps & trusting your process
38:55 Parting wisdom: If you don’t have a coach, get one!

Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERE

Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

Elite Worldwide has CHANGED my business and life through their one-on-one coaching. Use them like I do HERE

Ash Kaplan is first and formost a friend of the show. Secondly, she's the founder of Golden Hour Garage. Today, Mike learns all about Ash and the new adventure of buisness owernship she's on. Ash Kaplan shares her vision for Golden Hour Garage, focusing on optimizing efficiency for shops through remote estimate building, warranty processing, and innovative advisor training. The conversation also highlights the importance of building meaningful customer relationships, as well as the value of attending industry events like the ASTA Expo for personal and professional growth.

Learn more about Golden Hour Garage HERE

Timestamps:
00:00 "Ignite 2026 Wrap-Up Reflection"

05:28 "Golden Hour Garage Vision"

09:25 Intentional Onboarding and Quality Control

12:14 "Warranty Costs vs Estimate Service"

14:21 "Streamlined Warranty Estimate Solutions"

17:58 "Empowering Shops Through Connections"

21:23 "Optimizing Processes for Transparency"

25:46 "Adapting for Growth in Business"

27:27 Struggling to Sustain Employee Growth

30:18 Do You Use a Bidet?

35:51 "Free Beer Disappointment"

38:18 Customized Pricing Approach Explained

41:48 "Life-Changing ASTA Experience"

42:42 "Red String Connections"

48:06 Maximize Networking at Trade Shows

49:28 "Breaking Isolation in the Industry"

54:24 "AI Phone Systems Discussion"

If you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERE

There are a lot of moving parts in a repair shop, opening the door to missing things. Don't let that happen to you. Learn more about Detect Auto

Register for Tekmetric's Tektonic Conference in Huston April 9-11 and use Code CONFESSIONS500 for $500.00 off. HERE

Joe Marconi and Sabrina Wilkerson are with the best coaching company in the world: Elite Worldwide. Today, they and Mike talk about how to build a strong, service-oriented shop culture. Sabrina shares how the Elite Masters program aims for long-term behavioral change with advisors, blending bootcamp-style training with months of accountability. Joe explains how Fly with the Eagles evolved to help not just shop owners but managers, advisors, and lead techs master the business side of operations.

Timestamps:
00:00 "Elite's Culture and Purpose"

04:32 "Fly with the Eagles Commitment"

07:53 Advisor Training with Long-Term Impact

10:22 Evolving Shop Owner Training Workshop

14:17 "Client Auto Repair Struggles"

17:41 Customer Experience Over Details

21:08 Creating Welcoming Customer Experiences

22:51 "Touchpoint Process Optimization"

27:21 "Record Year, Growing Partnerships"

32:22 "Topshop 180: Foundational Support Program"

35:20 Inspired Writing Journey

37:12 Trust the Process

42:53 "Smart Room Change Request"