Competitor Obsession Blinds Companies to Customers
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About this listen
In 2006, a product demo played upside down in front of 2,000 employees. This wasn't just a tech glitch—it was the beginning of a multimillion-dollar lesson about what happens when you watch your competitor instead of your customer. The story of how obsessing over rivals makes you blind to the people who actually matter.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.