How do you launch a luxury beauty brand that remains absolutely true to its "love of the soil" DNA while navigating the brutal practicalities of industrial manufacturing?

In this bonus content, host Katy Wellesley Wesley speaks with Charlotte Bouygues, founder of the new beauty line Dix Hectares, about her journey to find "unobvious collaborators" and materials that would not compromise her vision. Dorothee Meilichzon was the fierce and talented designer she found. Charlotte details the challenging two-year quest for the perfect, marble-look lid. A seemingly small component that became the "bane of her existence" until the well-timed discovery of a brand new sustainable material.

The discussion reveals the tension between aesthetic goals and uncompromising ethical standards. You'll hear the dramatic moment when her designer threatened to walk away, a crisis that ultimately led to the discovery of a groundbreaking, sustainable bioresin.

• (00:00) - Collaboration between Unobvious Partners
• (00:54) - The DNA of the Project
• (01:51) - The Challenge of the Lid Design
• (03:35) - The Turning Point: Commitment to Sustainable Material
• (04:47) - Partnership and Achieving a World First in Packaging

Charlotte Bouygues: Founder of the regenerative skincare line Dix Hectares, and Chairwoman of Eutopia Estates, the Bouygues family’s wine group. She is a third-generation leader with a background in strategic management from Babson College and extensive experience in marketing and media, including roles at L’Oréal in New York and as Director of E-Commerce at TF1’s Aufeminin Group. Her current work focuses on building a purpose-led brand that connects soil health and beauty for a new vision of luxury.

Visit Dix Hectares

Katy Wellesley Wesley: With over 18 years of leadership across galleries, foundations, and startups, Katy has built a career shaped by curiosity and a drive to explore new ideas. She spent a decade at leading commercial galleries—first at Gagosian, then at Pace, where she was Director of Exhibitions in London. She went on to lead the Villa Lena Foundation in Italy as Director, before joining the founding team of ROKBOX, a pioneering environmentally focused art logistics startup, as Sales Director. After relocating to Paris six years ago, Katy developed a strong interest in the intersection of art and luxury. To deepen this focus, she recently completed an Executive Master’s in Luxury Management and Design Innovation, a joint program between ESSEC Business School and Parsons School of Design. She now works as a consultant to brands, artists, foundations, and collectors. Among her clients is the legendary art publisher Cahiers d’Art, where she heads Commercial Partnerships.

Compelling is proudly in partnership with Cahiers d’Art.

Compelling is produced in collaboration with Cahiers d’Art, the iconic Paris-based art publisher founded in 1926, home of the Catalogue Raisonné of Picasso and most recently the Frank Gehry Drawings Catalogue Raisonné. At the heart of it's publishing program is the Cahiers d'Art Revue, one of the most significant and longest-standing annual art publications of the last century. In 2026, Cahiers d’Art will celebrate its 100th anniversary with a series of major publications, projects and exhibitions in collaboration with leading global institutions, including the Peggy Guggenheim Collection in Venice, the MoMA in New York City and the Musée Picasso in Paris.

Visit Cahiers d’Art

Art direction by Eddie Harrop Studio
Website and Production by Story Ninety-Four

How do you build a successful luxury brand that operates with a positive impact?

Host Katy Wellesley Wesley sits down with entrepreneur Charlotte Bouygues, founder of the seasonal, regenerative skincare line, Dix Hectares. Charlotte's journey is a modern evolution of the powerful Bouygues family legacy, which began with the foundation of a global construction and infrastructure company and expanded into major French media (TF1) and telecoms.

Charlotte shares her unique career path, from sharpening her marketing skills at L'Oréal in New York and working in media at TF1, to joining the family’s wine businesses at Château Montrose. This experience ultimately inspired the creation of Dix Hectares, a beauty line uniquely rooted in sustainable agriculture and the rhythms of the seasons, using plants grown on a 10-hectare plot in the vineyard's heart.

The conversation delves into the concept of regenerative luxury, where Charlotte passionately discusses the power of soil health, noting it is the world's second-largest carbon sink. This philosophy, inspired by the patient, long-term vision of the wine industry, is a "new way of seeing luxury," demanding a commitment that transcends immediate returns.

• (00:00) - Welcome to Compelling
• (02:27) - Early Life, Education, and Entrepreneurial Mindset
• (04:58) - Navigating the Family Legacy and Views on Failure
• (07:39) - Learning from Experience at L'Oréal
• (10:25) - Transitioning to TF1 and Running Beauty Box
• (14:13) - The Decision to Become an Entrepreneur
• (17:37) - The Genesis of Dix Hectares
• (22:15) - Regenerative Agriculture, Soil Health, and Seasonality in Skincare
• (26:08) - The Science Behind Seasonal Blends and Proteomic Testing
• (31:27) - Product Experience, Design, and The Future of Regenerative Luxury
• (36:14) - The Relationship Between Dix Hectares and Château Montrose, and the Value of Time

Charlotte Bouygues: Founder of the regenerative skincare line Dix Hectares, and Chairwoman of Eutopia Estates, the Bouygues family’s wine group. She is a third-generation leader with a background in strategic management from Babson College and extensive experience in marketing and media, including roles at L’Oréal in New York and as Director of E-Commerce at TF1’s Aufeminin Group. Her current work focuses on building a purpose-led brand that connects soil health and beauty for a new vision of luxury.

Visit Dix Hectares

Katy Wellesley Wesley: With over 18 years of leadership across galleries, foundations, and startups, Katy has built a career shaped by curiosity and a drive to explore new ideas. She spent a decade at leading commercial galleries—first at Gagosian, then at Pace, where she was Director of Exhibitions in London. She went on to lead the Villa Lena Foundation in Italy as Director, before joining the founding team of ROKBOX, a pioneering environmentally focused art logistics startup, as Sales Director. After relocating to Paris six years ago, Katy developed a strong interest in the intersection of art and luxury. To deepen this focus, she recently completed an Executive Master’s in Luxury Management and Design Innovation, a joint program between ESSEC Business School and Parsons School of Design. She now works as a consultant to brands, artists, foundations, and collectors. Among her clients is the legendary art publisher Cahiers d’Art, where she heads Commercial Partnerships.

Compelling is proudly in partnership with Cahiers d’Art.

Compelling is produced in collaboration with Cahiers d’Art, the iconic Paris-based art publisher founded in 1926, home of the Catalogue Raisonné of Picasso and most recently the Frank Gehry Drawings Catalogue Raisonné. At the heart of it's publishing program is the Cahiers d'Art Revue, one of the most significant and longest-standing annual art publications of the last century. In 2026, Cahiers d’Art will celebrate its 100th anniversary with a series of major publications, projects and exhibitions in collaboration with leading global institutions, including the Peggy Guggenheim Collection in Venice, the MoMA in New York City and the Musée Picasso in Paris.

Visit Cahiers d’Art

Art direction by Eddie Harrop Studio
Website and Production by Story Ninety-Four