Community to Corporate - Lessons from the Third Sector for Corporate L&D with Kelly Rodrigues (Webpros)
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About this listen
In this insightful interview, Adam sits down with Kelly Rodrigues. Kelly is a multi-award-winning learning specialist currently at WebPros, with a diverse background spanning the arts, non-profits, and commercial sectors. She shares her unique journey from professional dancer to global L&D leader and discusses the transition from community-focused roles to the fast-paced corporate tech world.
In this episode, Kelly discusses how to disrupt traditional corporate training methods and build a strategic learning function, including:
- Lessons from the Charity Sector: Kelly shares three key principles she brought from community work to the corporate sector: getting truly familiar with the problem, removing constraints to be resourceful ("there is no box"), and measuring impact through storytelling.
- Building an L&D Brand: Despite L&D sitting within HR at WebPros, Kelly emphasises the importance of creating a distinct brand and vision to move the team from order-takers to strategic business partners.
- Challenging the E-Learning Default: Kelly reveals she placed a "light ban" on e-learning to force her team to find the right solution rather than the easy one, citing examples where simple checklists or video workflows were far more effective.
- Upskilling Technical Trainers: How she is transforming a team of technical trainers into true learning designers by grounding them in adult learning principles and learning science.
- Measuring Real Impact: Kelly discusses moving beyond "happy sheets" to use the LTEM framework for evaluation, combining data with qualitative narratives to prove that L&D is not just a cost centre.
Kelly offers a refreshing, candid look at the realities of modern L&D leadership. If you want to learn how to build a learning brand from scratch and challenge the status quo of "default" training solutions, this is a must-listen-to episode.
Connect with Kelly on LinkedIn: Kelly Rodrigues (Brown) CMgr MCMI
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