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Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

By: Sam Hollis and Marcus Ahmad
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Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you're a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you've always wanted. Stop guessing and start growing with business help and guidance from industry experts.Sam Hollis and Marcus Ahmad Economics Marketing Marketing & Sales
Episodes
  • The AI Revolution: How to Automate Your Commercial Photography Admin Forever
    Feb 3 2026

    The Efficiency Layer: Most photographers didn't start their business to spend hours on spreadsheets and emails. As we continue The AI Revolution, Sam reveals how to hand over the most tedious parts of your business to an AI assistant—without losing your professional "voice."

    • The 30-Second Quote: We discuss a specific technique for generating high-detail, branded quotes almost instantly—and why your first attempt will likely fail without one crucial setup step.

    • The "Perfect Memory" Bot: Discover how to ensure you never forget a client detail again, even months after a call, using a tool that lives inside your meetings.

    • Decoding the Numbers: Learn how to turn a mountain of confusing social media and website data into a clear marketing roadmap, even if you hate spreadsheets.

    ⁠⁠⁠Download the free guide to Marketing and Creativity here

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    22 mins
  • The AI Revolution: How to Slash Your Commercial Photography Overheads by 60%
    Jan 27 2026

    The Future is Here: While most are debating the ethics of AI Glenn Grant is it to rebuild his business from the ground up. In this season premiere, we explore how Glenn has automated the "boring bits" to focus purely on creativity.

    • The 60% Reduction: Discover the exact framework Glenn uses to reduce business overheads and why Commercial Photography delivery times are shrinking from weeks to hours.

    • The "Invisible" Editing Step: We reveal a critical stage in the post-production process that most photographers are completely ignoring—and how AI handles this high-value task in seconds.

    • The Ethical Blueprint: How to use real models and real products with AI composition to achieve "picture-perfect" results without losing your creative soul.

    ⁠⁠Download the free guide to Marketing and Creativity here

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    30 mins
  • STOP Guessing Your Exposure: Is This "Relic" the Secret to Perfect Commercial Photography? .
    Jan 20 2026

    Museum Piece or Essential Tool? In the age of mirrorless previews and instant histograms, the humble flash meter is the subject of fierce debate. Marcus dives into the history and the high-tech reality of this device to determine if it still has a place in a modern Commercial Photography workflow.

    • The Precision Gap: Discover the specific scenario where your camera's digital preview is actually "lying" to you—and how a meter provides a level of repeatability that software can't match.

    • The Speed Paradox: Most photographers think a meter slows you down, but we reveal how it can actually save you 15 minutes of "trial and error" when building complex Studio Lighting for Photographers.

    • Educational Gold: Learn how this single piece of kit can fast-track your Commercial Photography Skills by training your eye to see light ratios in a way that looking at a screen never will.

    ⁠Download the free guide to Marketing and Creativity here

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    16 mins
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