Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyAre you trying to build a digital brand but finding it challenging to gain traction? Many businesses miss the foundational steps needed for digital success. This flashback dives into 3 crucial elements that are essential for building a strong digital brand, drawing insights from the source, and explaining why just posting isn't enough.First, Tobi Jane explores the absolute necessity of having a clear strategy. The source highlights that a lack of strategy is a key element often overlooked, particularly by small and medium-sized businesses, and is crucial for a digital brand to run effectively.Second, understanding who you are trying to reach through thorough research is paramount. We discuss why many overlook essential steps like audience research and brand personal research, making it difficult to connect with the right people.Third, the video focuses on the critical importance of strategic details and execution. Based on your strategy and research, paying attention to elements like brand personality, selecting the right fonts, colours, tone, and conducting essential keyword research are vital steps for digital marketers to apply their understanding.Learn how focusing on these three key areas – Strategy, Research, and Strategic Details – can transform your digital brand and help you move beyond simply posting to build something truly strong

In this episode of Colours of Social Media, host Enoch "Robot Boy" Appiah Jr. is joined by strategic communication and brand marketing expert Tobi Jane B., founder of 10th Gen and an advocate for empowering African talent growth. They dive deep into the crucial topic of building strong, digital-first African brand identities that resonate globally.Africa is a continent rich with creativity, culture, and innovation. The discussion explores African brands' opportunities and challenges in the digital age. While there is access to readily available talent, a major bottleneck is access to funding and financial resources. The conversation highlights the need for Africans to build solutions specifically tailored for the African continent, understanding the local context and market.Tobi discusses the uniqueness of African startups, citing their resilience, competence, culture, history, and rich resources. She notes the paradox of exporting raw materials like Shea butter only to import finished products based on them. A crucial theme is the mindset shift required-believing in what is being built locally and understanding the potential for upscaling.Key challenges identified include a lack of strategy and research, particularly in understanding the target audience. The episode emphasizes the critical role of social media for global visibility at a low cost.For startups with limited budgets, practical tips are offered:• Utilising free design tools like Canva and CapCut.• Learning from successful competitors by observing and mirroring their strategies on platforms like Instagram.• Consistency in showing up online.Tobi shares a case study of a successful African diaspora brand she worked with, highlighting the importance of taking time for strategy, brand development (name, colour, font), and pre-launch awareness. This brand grew its revenue significantly, allowing it to expand products and hire professionals.Looking ahead, artificial intelligence (AI) is identified as a key trend shaping African branding, from integrating it into product listings and services to using AI tools for customer support, data analysis, and even virtual try-ons for beauty or fashion products.The main piece of advice for entrepreneurs is to keep learning and stay updated with the fast-paced technological landscape.

Chapters

(00:00) Episode Intro

(1:46) Why this Episode?

(6:06) What makes African Brands Unique?

(9:25) How to take opportunities in Africa

(10:10) Challenges faced by African Brands

(13:54) Tobi mentions some Brands from Africa making impacts globally

(15:36) Key elements of a strong Digital Brand

(19:43) Practical tips for Startups looking to build a strong brand

(22:09) Tobi Speaks Twi!

(22:20) Practical Tips continues

(23:56) A Brand from Africa in Tobi's opinion with a strong digital presence

(27:15) Everybody is not competition in Africa

(27:28) Trends that will shape African Branding in the next few years

(29:30) Conclusion & Thanks Yous

Enoch "RobotBoy" Appiah Jr. takes the mic to break down how marketers can go beyond just collecting data and start using it to drive real results in 2025.

Enoch shares practical strategies that every digital marketer should be using to stay ahead of the curve. Whether you’re running campaigns for a startup or scaling a brand, this episode will help you unlock the true power of your marketing data.

Support the Show

Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy