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Color Bar

Color Bar

By: Sandy Alexander Inc.
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About this listen

Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.

© 2025 Color Bar
Economics Marketing Marketing & Sales
Episodes
  • Color Bar with Carolyn Walker: “Butts in Seats”—Redefining the Dining Experience
    Jul 23 2025

    In this episode, we’re diving into the restaurant industry’s ultimate goal: getting butts in seats—and keeping them coming back. Joining us is Carolyn Walker, CEO of Response and a progressive force in marketing, known for pushing boundaries and reimagining the guest experience.

    We explore what it takes to create a truly memorable dining experience—from the menu and the music to the bathroom and the website. Carolyn unpacks how every brand touchpoint matters and how scaling that “local favorite” feeling across hundreds (or thousands) of locations is the real challenge—and opportunity—for today’s restaurant brands.

    We also discuss:

    • How personalization is shaping modern dining expectations
    • Why immersive moments are the new loyalty program
    • The powerful role AI is playing—not just in marketing, but in restaurant operations

    If you're in the business of getting guests to return, this conversation is a must-listen.

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    33 mins
  • Shaping Space: The Art of In-Store Creativity with Sean Sager Set + Stage Creative
    Jul 15 2025

    In this episode of Color Bar, we sit down with Sean Sager, Principal and Creative Director at Set + Stage Creative, to explore the bold, brilliant world of in-store experiences and 3D executions. From oversized props that stop you in your tracks to subtle design details that shape shopper behavior, Sean shares how creativity and strategy collide to craft unforgettable retail moments.

    We dive into how sustainability plays a growing role in these physical builds, with a focus on repurposing materials and designing for longevity. Sean also unpacks how emerging technology—from digital design tools to new fabrication methods—is expanding what's possible without expanding the budget. And of course, we explore the challenge of pushing creative boundaries while staying true to a brand’s voice and values.

    Whether you’re a marketer, a creative director, or just fascinated by how physical spaces influence consumer behavior, this conversation is packed with inspiration and behind-the-scenes insight.

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    30 mins
  • Leading Through the Now: Women Shaping the Future of Retail & Hospitality - with Jennifer DiPasquale
    Jul 8 2025

    “Leading Through the Now: Women Shaping the Future of Retail & Hospitality”

    In this episode of Color Bar, we’re joined by Jennifer DiPasquale, Co-Founder and President of Women in Retail and Women Leading Travel & Hospitality—two powerful communities elevating and connecting the voices of women across industries.

    Together, we dive into the real-world challenges and bold strategies women leaders are navigating right now—from managing margin pressure and dynamic pricing strategies to embracing AI-powered personalization and redesigning the role of the physical store. We talk about the cautious consumer mindset, the evolving demands of talent attraction and retention, and the rise of reverse mentorship as a powerful leadership tool.

    This conversation is an honest, insight-packed look at what’s keeping leaders up at night—and how they’re finding creative, collaborative ways forward with strong teams and even stronger vision through the communities of Women In Retail and Women Leading Travel & Hospitality.

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    29 mins

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