Cold Is Not Dead, Trust Is #21 cover art

Cold Is Not Dead, Trust Is #21

Cold Is Not Dead, Trust Is #21

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We lay out why buyers now outresearch sellers and how authority has replaced pressure. We share a concrete path for social selling, the collective intelligence model behind Content Crib 6.0, and why reputation warms every cold touch.

• buyers entering with more research than reps
• authority and public trust replacing aggressive tactics
• collective intelligence as a team production model
• event details for Content Crib 6.0 in Bentonville
• alumni talks, prework, and small-team collaboration
• Content Crib RX: social selling and frameworks
• warming cold outreach through reputation
• avoiding pitch slaps and earning the ask
• personal branding in trust-based industries
• the Dan Gallagher example of top-of-mind recall

If anybody's listening to this, they want to come, just you know send us a DM or something of that nature and we'll connect with you

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