Ever wonder what it takes to build a thriving local business that becomes woven into the fabric of a community? Dave Levin's journey from basement coffee roaster to creating a New Hampshire landmark at Exit 28 offers a story in entrepreneurial grit, community building, and staying true to your vision.

When David first started roasting coffee in his basement in 2004, he had no idea his small wholesale operation would transform into Mad River Coffee Roasters—now a beloved gathering space with dozens of employees and a reputation that draws visitors from across New England. His approach was refreshingly straightforward: create delicious coffee, be open consistently, and foster genuine community connections.

What makes this story particularly compelling is how Dave transformed challenges into opportunities. When industry professionals warned him that without high foot traffic, he'd need to roast his own coffee to survive, he embraced manufacturing his product—eliminating middlemen and creating signature blends that remain community favorites two decades later. When competition moved in across the street, he focused on what made his business special rather than worrying about competitors. When lines formed at the counter, he taught staff to see it as part of the experience rather than a problem to solve frantically.

The success of Mad River Coffee Roasters reveals something profound about business and community: authenticity resonates. The cozy atmosphere consistently ranks as their most praised feature in reviews, followed by friendly staff—and of course amazing coffee and food. It's a reminder that while product quality matters, the experience and feeling you create are just as important.

Ready to discover the full story behind one of New Hampshire's most cherished local businesses? Listen now to learn how coffee became the catalyst for creating a space where locals, second homeowners, and tourists all find common ground in the heart of the Granite State.

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