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Coca Cola - Secret Formula to Empire - The Birth of an Empire

Coca Cola - Secret Formula to Empire - The Birth of an Empire

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 Episode One traces Coca-Cola's remarkable origin story from 1886 to global domination. Meet John Pemberton, a morphine-addicted Confederate veteran who created a cocaine-laced headache remedy in his Atlanta backyard, selling just nine drinks on the first day. Discover how ruthless businessman Asa Candler acquired the formula for $2,300 and built a national brand through revolutionary marketing tactics. Learn why Candler's $1 bottling rights deal became the costliest mistake in business history. Follow Robert Woodruff's visionary global expansion and how World War II unexpectedly made Coca-Cola a worldwide phenomenon. Finally, uncover the truth behind the secret formula locked in an Atlanta vault and why the mystery matters more than the recipe.
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