Coca Cola - Secret Formula to Empire - Liquid Capitalism - Coca-Cola and American Culture

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Coca Cola - Secret Formula to Empire - Liquid Capitalism - Coca-Cola and American Culture

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Episode Two explores how Coca-Cola transformed from a product into a cultural phenomenon through revolutionary marketing strategies. Discover how the company helped create the modern image of Santa Claus, pioneered emotional advertising with campaigns like "I'd Like to Buy the World a Coke," and became synonymous with American identity itself. The episode dives deep into the intense Cola Wars with Pepsi, examining the Pepsi Challenge that terrified Coca-Cola executives. Learn the full story of the 1985 New Coke disaster, the furious public backlash, and the triumphant recovery that paradoxically strengthened the brand. Finally, explore Coca-Cola's complex role as both global cultural bridge and symbol of American imperialism worldwide.
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