Content creation is the new hustle, but most creators don't know how to monetize it. Myq "Success" Rodriguez, founder and CEO of The Brand Success LLC and co-author of The Content to Cash Bible, returns to break down the real science of turning clout into currency.

In this conversation, Myq unpacks the creator economy like never before—from why going viral is a trap to how clout without strategy leaves you broke. He shares brutal truths about the influencer space, reveals why your circle is your ceiling, and explains the three non-negotiable steps every creator needs to scale sustainable income.

Myq also opens up about building a brand-first mindset, the importance of execution over ideas, and how fatherhood shaped his philosophy on integrity, relationships, and long-term wealth building.

This Episode Explores:

- Why clout is not currency—and how to convert attention into real money

- The viral trap: why going viral without preparation is a disaster

- The creator economy opportunity: $500B+ industry by 2030

- Three essential steps to building a profitable personal brand

- How your circle downloads your limitations

- The business side of content creation most creators ignore

- Execution is the real flex—why ideas mean nothing without follow-through

- Integrity, transparency, and servant leadership in business

- Balancing fatherhood with entrepreneurship and ambition

- The difference between chasing quick money and building a sustainable brand

This episode is about real strategy, real accountability, and the discipline it takes to build lasting wealth in the creator economy—not hype, not shortcuts, just honest insight from someone managing millions in creator deals.

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🔗 Connect with Myq Rodriguez

Instagram: https://www.instagram.com/myqsuccess/

The Content to Cash Bible: Available on Amazon

Follow REAL Mentors Podcast

Instagram: https://www.instagram.com/realmentorspodcast/

Host Sean Martin: https://www.instagram.com/theseanmartin/

Book: Beyond The Bronx (Coming Real Soon)

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About the Guest – Myq Rodriguez

Myq Rodriguez is a branding strategist, entrepreneur, and creator-economy expert with over 20 years of experience in entertainment, influencer management, and digital growth. As Founder and CEO of The Brand Success LLC—a NYC-based talent management and marketing firm—Myq has helped urban and multicultural creators scale to millions of followers and secured over $15 million in brand partnerships for his clients.

He is the co-author of The Content to Cash Bible, a comprehensive guide to monetizing content and building wealth in the creator economy, published in 2024. Through his work with leading influencers and his public speaking engagements, Myq advocates for business literacy, integrity-driven leadership, and the power of personal branding. A Bronx native and father, Myq emphasizes the importance of community, mentorship, and building careers—not just moments—in the digital age.

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Tags & Keywords

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