Dianna Butterworth, CFO of Keiser Australia shares the move from 27 Xero files to NetSuite, improving scalability, budgeting, and team empowerment.

Summary

Today I’m speaking with Dianna Butterworth, CFO of Keiser Australia s

In this episode, we talk about . . .

Background: Dianna’s path from financial advisor and entrepreneur to CFO Company Overview: Keiser Australia is a physiotherapy-led strength training provider with 31 clinics Initial Challenge: Managing 27 separate Xero files across clinics Solution Chosen: NetSuite ERP with implementation by Anexa Key Outcomes:

1. Replaced 80+ spreadsheets with NetSuite Planning and Budgeting
2. Improved team efficiency, moving from 1:5 to 1:12 clinic-to-bookkeeper ratio
3. Faster monthly reporting and greater data visibility
4. Budget cycle shortened from six months to one to two months

Integrated Tools: Celigo, Zone & Co, ExpenseMe Conference Takeaways: Upcoming AI features in NetSuite and the value of peer networking Advice to CFOs:

• Invest early in scalable systems
• Prioritise agility as much as accuracy
• Build confidence in the numbers to support growth

NetSuite, Xero, NetSuite Planning and Budgeting, Celigo, Zone & Co, ExpenseMe, ApprovalMax, Rippling, Blue Collar Cloud Solutions

00:00 – Welcome and Introduction: Meet Dianna Butterworth, CFO of Keiser Australia 01:40 – Career Journey: From cufflinks to CFO 03:55 – About Keiser: What the business does and how it helps Australians 06:40 – Before NetSuite: The chaos of 27 Xero files 09:10 – Choosing NetSuite: Finding the right ERP for growth 11:30 – Empowering the Team: Moving from manual tasks to analysis 13:45 – Budgeting Breakthrough: Ditching spreadsheets for better planning 16:00 – Role of Anexa: Importance of a strong implementation partner 18:35 – Tech Stack Deep Dive: Celigo, Zone & Co, ExpenseMe 21:00 – Budgeting Speed: From six months to one month 23:30 – Advice for CFOs: Invest early and trust your data 25:20 – Insights from SuiteWorld: AI, networking and lifelong learning 28:10 – Wrapping Up: Thinking big and enjoying the journey

Contact details:

L: https://www.linkedin.com/in/dianna-butterworth-9088947a/

NetSuite: https://www.netsuite.com.au

SuiteWorld: https://www.netsuitesuiteworld.com

Accounting Apps newsletter: http://accountingapps.io/

Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind

LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/

YouTube Channel: https://www.youtube.com/ANISEConsulting

X: https://twitter.com/HeatherSmithAU

Craig Sullivan, Group VP of Product Management, NetSuite joins Heather Smith at SuiteWorld25 to reveal AI, automation, and global ERP innovations transforming how accountants and businesses scale smarter.

Summary

Today I’m speaking with Craig Sullivan, Group VP of Product Management, NetSuite

In this episode, we talk about . . .

• Insights into NetSuite Next: AI-native ERP, natural language queries & agentic workflows
• Grounded AI: Role-based, explainable responses tailored to accounting & finance users
• Internationalisation & multilingual support coming to NetSuite AI
• Global compliance & e-invoicing updates—AI-enabled validation for governments
• AI Connector: Bridging NetSuite with tools like ChatGPT for insights and storefront integration
• Advice for accountants stepping into ERP consulting
• Importance of planning in successful NetSuite implementation
• "Suite Success" methodology explained
• Closing with Pitbull (Mr. Worldwide) and the global theme of SuiteWorld25

NetSuite, Oracle, ApprovalMax, Soldo, Synder, ChatGPT, Claude, Shopify

00:00 – Welcome to SuiteWorld25: Craig Sullivan joins live from Las Vegas 02:15 – Why Accountants Should Care: NetSuite's role in SME digital transformation 04:40 – From Frustration to Innovation: Craig’s journey from accountant to product leader 07:55 – Big Reveal: What NetSuite NEXT brings to ERP and accounting 10:30 – Grounded AI & Natural Language: Role-aware, explainable ERP queries 13:25 – Jet Engine, Not Co-Pilot: NetSuite’s bold AI claims 15:40 – Going Global: Supporting business in 160+ countries with OneWorld 18:20 – AI in Multiple Languages: Multilingual support explained 20:05 – E-Invoicing Powered by AI: Compliance turned efficiency booster 22:40 – Ask Oracle & Contextual Insights: Smarter decision-making with AI 24:55 – AI Connectors in Action: Real-world ChatGPT and Claude integrations 27:10 – What Accountants Should Know: Scaling smart from Day One 29:00 – Implementation Pitfalls: Planning as the missing puzzle piece 30:35 – The Power of Sweet Success: Best practice baked into ERP deployment 32:10 – Craig’s Final Insights: AI’s future role in accounting 33:55 – Bonus Fun: Pitbull, Mr. Worldwide, and SuiteWorld party prep!

Contact details:

L: https://www.linkedin.com/in/craigssullivan/

NetSuite: https://www.netsuite.com.au

SuiteWorld: https://www.netsuitesuiteworld.com

Accounting Apps newsletter: http://accountingapps.io/

Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind

LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/

YouTube Channel: https://www.youtube.com/ANISEConsulting

X: https://twitter.com/HeatherSmithAU

Madeline Reeves shares how Advisory Amplified is reimagining accounting conferences with community focus, practical advisory content, and a women-led, inclusive approach.

Summary

Today I’m speaking with Madeline Reeves, Founder & CEO of Fearless Foundry, creator of Advisory Amplified.

In this episode, we talk about . . . Reinventing accounting conferences through a six-city U.S. tour focused on practical advisory content and community building.

• Challenges with traditional conferences and the need for real-world application.
• Advisory vs. CAS: Clarifying the terminology and implementation.
• Empowering women and underrepresented voices in accounting events.
• Localised content and community connection via hometown hosts.
• Practical tools and strategies for implementing advisory services.
• Workbook-based workshops with real, actionable takeaways.
• Partnering only with vendors who deliver educational (not salesey) content.
• Launching a virtual version of Advisory Amplified on November 18.
• Vision for future global expansion and continued grassroots connection.

• Fathom – Financial analysis and management reporting tool for accountants and business owners.
• Ignition – Client engagement and billing platform that automates proposals, contracts, and payments.
• Karbon – Practice management software for accounting firms, streamlining tasks, emails, and workflows.
• Relay – Online business banking designed for accountants and small businesses, with integrated financial controls.
• OnPay – Payroll and HR software for small businesses, handling wages, tax filings, and benefits.
• Fearless Foundry – Creative consulting firm that helps entrepreneurs and organisations with branding, marketing, and strategy.

Avalara, QuickBooks Online Accountant (QBOA), TSheets, Hubdoc, Abacor, Firm360, Taxfyle

00:00 – Welcome Madeline Reeves: Advisory Amplified rethinks accounting events. 02:05 – From Avalara to Advisory Leader: Madeline’s tech-to-advisory journey. 06:10 – Why Advisory Amplified Exists: Gaps in traditional conferences. 09:30 – Real Talk: Advisory in the US vs. Global: What's missing in America. 13:25 – Designing Inclusive Conferences: Women-led by design, not default. 17:15 – The Power of Representation: All-female AI panel moment in Chicago. 20:40 – Tools Driving the Advisory Shift: What tech supports real advisory? 23:55 – Advisory Tech Stack Talk: Practical sessions with partner input. 27:10 – From Random Acts of Consulting to Service Lines: Productizing advisory. 30:35 – AI + Advisory Integration: Using AI for better client conversations. 34:00 – Hands-On Learning With Workbooks: Goodbye chicken scratch notes. 37:15 – Building Community with Local Flavour: Hometown hosts & local vendors. 41:05 – Sponsors with Substance: No sales pitches—only educational value. 44:25 – The Value of Diverse Perspectives: Unlocking new ideas through inclusion. 47:00 – Advisory Mindsets & Skills: Let go of perfection, focus on listening. 50:15 – Stop Selling, Start Serving: Grow advisory with current clients. 53:10 – Advisory Amplified Goes Virtual: November 18 launch details. 55:30 – Global Ambitions + The Bus Dream: What's next for the conference. 58:00 – Final Thoughts: Building a future-focused, community-powered industry.

Contact details:

Madeline Reeves: https://www.linkedin.com/in/madelinefearless/

Fearless Foundry: https://www.fearlessfoundry.com/

Advisory Amplified: https://www.advisoryamplified.com/

Accounting Apps newsletter: http://accountingapps.io/

Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind

LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/

YouTube Channel: https://www.youtube.com/ANISEConsulting

X: https://twitter.com/HeatherSmithAU